Real estate is an information-rich industry, and being a real estate agent requires you to continue to learn and grow throughout your career. While there’s a lot to be said for getting out there and putting boots on the ground to learn about your local market, you’ll probably find that you need more instruction than… Read more »
Training for Real Estate Agents: Beyond the Brokerage
Ep. 246: 5 Consumer Trends That Are Rocking It in 2021
Tips to Make 2021 Consumer Behavior Work for You Who should listen: This episode is for brands and retailers wanting to be on the cutting edge of the hottest trending consumer behaviors of 2021. Key idea: For today’s consumers, “value” means far more than getting what you paid for. Action item: Consider and change,… Read more »
How to Get the Most out of Your Name Searches on Google
If people are curious about you and want to learn more about your business, it’s likely that they might Google your name for more information. This can easily sway their opinion one way or another and, in some ways, offers a valuable first impression to potential clients. A lot of what is available on Google… Read more »
Ep 109: Beth Traverso – How to Win More Clients with Concierge-Level Service
Beth Traverso is a top agent and broker in Washington state. She started out in real estate more than 20 years ago by restoring and flipping properties. This year, her team is on track to generate $67 million in sales. Today on Stay Paid, Beth discusses how regular communication and an amazing attention to… Read more »
Ep. 271: How to play and WIN the content game (with Jimmy Mackin)
The New Apple Privacy Rule: What Are Marketers Supposed to Do Now? Who should listen: Entrepreneurs looking for ways to use content marketing effectively and efficiently as a direct-to-consumer strategy. Key idea: The writing is on the wall—privacy laws will continue to hamper the effectiveness of push marketing. The best alternative is to attract… Read more »
Ep. 169: Mary Grothe – How BQ Beats Out EQ When Driving ACTION in Sales
Bringing Business Intelligence and Emotional Intelligence Together There is some concern that the sometimes-fanatical allegiance to big data analysis, and the business intelligence it inspires, might overshadow the humanizing influence of the emotional intelligence people bring to decision making.[1] That’s a lot of big ideas shoved into one small sentence, so before we go… Read more »
Ep 119: Danny Morel – Become Relentless and Discover Your True Self
Danny Morel is an author, broker, coach, and entrepreneur with more than 20 years of experience in the real estate business. He’s also the founder of Relentless—an annual three-day event where attendees from all over the world come to have their lives and businesses transformed. Today on Stay Paid, Danny shares his amazing… Read more »
Different Generations Require Different Networking Tactics
Networking. How many times do you hear this word? Sure, we all know that it’s important part of business, but oftentimes, connecting with strangers can be intimidating. Prospects come in all shapes, sizes, and ages, and knowing how to network with different generations can help you not only nail your networking strategy but also land… Read more »
Ep. 337: How to Build Trust with Clients (with René Rodriguez)
Building Trust with Clients Who should listen: This episode is for salespeople who are curious about what neuroscience can teach them about influencing behavior and building trust with their clients. Key idea: The only thing that makes providers of the same service different from one another is the unique customer experience they can provide… Read more »
How to Market Luxury Real Estate to High-End Clients
What makes marketing to high-net-worth individuals, very high-net-worth individuals, and ultra-high-net-worth individuals (HNWIs, VHNWIs, and UHNWIs) such a challenge is that these elite groups of people are both like and not like those of us who have normal jobs. Now, granted, they’re more unlike the majority of us, but the similarities are worth considering. Luxury… Read more »
7 Tips for Generating Referrals Using American Lifestyle
Sending American Lifestyle magazine is a great way to thank your clients for their continued business. Although they will appreciate the gesture, you can’t guarantee you’ll build brand advocates by just sending the magazine. To really engage recipients, you’ll have to take a more proactive approach. Whether you’re mailing for the first time or you’ve… Read more »
7 Costly Mistakes Everyone Makes with Direct Mail Marketing Campaigns
Congratulate yourself on making the decision to start using direct mail! Direct mail is a marketing tool that, unfortunately, some business owners don’t believe in. But you know better! Still, you do need to take some care when using direct mail. Specifically, you want to avoid these seven costly mistakes when planning your direct mail… Read more »
