Think of an experience you’ve had with a business that really made you say “WOW.” What does it take to make that happen? In this episode of Stay Paid, Josh and Luke discuss what makes a client experience successful, why trust and connection is important, and how technology plays a role in understanding your customer… Read more »
Ep 55: Creating a WOW Experience for Your Clients
The Future Impact of AI on the Real Estate Market
Guest blogger Abhi Golhar shares his observations and thoughts about the present and future role of AI in real estate. Artificial intelligence is proven to be one of the most major disruptors of the proptech transformation in real estate. This real estate sector is discovering how to handle the huge volumes of data that buildings… Read more »
Ep 129: Eric Siu – Create Exponential Growth with Your Marketing
Eric Siu is the CEO of the digital marketing agency Single Grain and cofounder of ClickFlow, an SEO tool that is saving businesses time and tracking their revenue. He’s also the cohost of the Marketing School podcast with Neil Patel, and host of the Leveling Up podcast, which are aimed at helping people… Read more »
5 Lead-Producing Direct Mail Marketing Ideas for Real Estate Agents
Updated September 20, 2023 The most successful direct mail campaigns provide genuine value that get you past the trash can and into the home Even today, when everyone seems glued to a computer screen or a smartphone, direct mail is still an effective way for real estate agents to get their brand and message in… Read more »
How to Convert Renters into Home Buyers
Many real estate agents choose to start their careers by working with renters—connecting those who aren’t ready to buy with the right rental property. While it’s possible to earn a respectable amount of money by working the rental market, it’s much more lucrative—and more efficient—to help people buy or sell. The good news is, if… Read more »
7 Must-Have Real Estate Postcards for Agents
Updated September 27, 2023 It’s likely you already know that real estate direct mail postcards (and direct mail in general) are an effective way to generate brand recognition and leads. Real estate postcards also have some unique benefits that make them an excellent choice if you are just starting to experiment with direct mail marketing:… Read more »
6 Unique and Creative Marketing Ideas for Real Estate Agents
Frankly, as a writer who has respect for the English language, I can get pretty ticked off when someone promises “unique” marketing ideas, and the first thing on their list is “create a website.” Really? If you want marketing ideas that will help you stand out not just for the sake of being different but… Read more »
How A Target Audience Can Increase Sales
Have you ever been served an advertisement for a product or service that seems to be perfectly tailored to you? Whether you’re already interested in purchasing it, or it captures your attention because it closely aligns with your interests, the ad resonates with you. But, how does a brand do this? Truth be told, they’re… Read more »
The Dos and Don’ts of Letter Writing
Updated August 2022 How to Write a Letter to Clients With all due respect to Ray Tomlinson, the purported inventor of email, email is to letter writing as video is to the radio star. With email’s speed, ease, and accessibility there’s little wonder as to why good old-fashioned pen and paper letter writing is something… Read more »
Ep. 246: 5 Consumer Trends That Are Rocking It in 2021
Tips to Make 2021 Consumer Behavior Work for You Who should listen: This episode is for brands and retailers wanting to be on the cutting edge of the hottest trending consumer behaviors of 2021. Key idea: For today’s consumers, “value” means far more than getting what you paid for. Action item: Consider and change,… Read more »
iBuyers vs. Agents: Is This a War Agents Can Win?
There’s no denying that the real estate industry has been poised for some radical changes that have now been made manifest. The rising popularity of ibuyers programs like Zillow Offers is one of those changes. ibuyers aren’t new. They’ve been around since 1989, when HomeVestors of America was founded. (HomeVestors is the parent company of… Read more »
How to Use Email to Increase ROI on Your Open House
Open houses can be great for a lot of reasons. On one hand, they’re an effective way to get local leads interested in a property you’re trying to sell. On the other, they give you an amazing opportunity to connect with buyer leads—particularly if you’re hosting an open house as a favor for another agent…. Read more »
