We’ve updated our list for 2021. You can find the new list here. If you’re a financial advisor looking to step up your game this year, it’s not only crucial to be open to new ideas but also to continually seek out knowledge. One of the best ways to do this is by reading the… Read more »
Top 20 Books Financial Advisors Should Read in 2020
Ep. 347: How Dan Lesniak Made $22M in Year 1
A Target Market Strategy for New Agents Plus a Broker’s Cure for “Revolving Door Syndrome” Who should listen: New agents struggling with how to do it all with limited resources, as well as experienced agents who need a way to keep their top talent. Key idea: Developing a value proposition boils down to saving… Read more »
Ep. 193: The Two-Finger Follow-Up System with Jared James
The 3 Most Important Sales Skills Needed to be an Entrepreneur This week’s Stay Paid guest is entrepreneur Jared James. Jared owns the third largest coaching and training company in North America. He also owns a successful SaaS company and a marketing company. While speaking about being an entrepreneur, Jared says, “Visibility is what… Read more »
Ep. 218: How to implement relationship marketing
How to Implement Relationship Marketing It’s all about being F.I.T. Relationship marketing is hot, but it’s tough to know the best way to integrate it into your service model. In this episode of Stay Paid, Luke and Josh provide three tenets that will help guide you in making decisions about your marketing: It should… Read more »
Ep. 245: Why Consistency Matters (with Luxury Agent Frank Isoldi)
3 Important Marketing Lessons Worth Repeating Who should listen: This episode is for sales professionals and marketers who wants solid proof that consistent, omnipresent marketing delivers a substantial ROI. Key idea: Become synonymous with the service/product you provide, and you’ll readily garner more new and repeat business. Action item: Do whatever you need to… Read more »
A New Personally Branded Magazine for the Home
It’s the Marketing Your Clients Have Been Waiting for! Let’s just be direct about direct mail marketing . . . it’s called junk mail for a reason. Of course, the businesses and marketers who send direct mail don’t call it junk (at least not in public). But we all know that much of the typical… Read more »
Ep. 253: Marketing Your Way to 850 Transactions in 2 Years (with Gusty Gulas)
Diversified Marketing, Strong Leadership, and Providing Value has Led This Team to Success Who should listen: Agents looking for solid advice about diversifying their marketing, leading a team, and adapting to industry changes. Key idea: Being omnipresent across a myriad of marketing channels is critical to create the top-of-mind awareness necessary to garner clients,… Read more »
Does Your Car Matter as a Real Estate Agent?
In short, yes. There are different types of real estate agents. Some pride themselves on a laid-back approach. Others hold themselves to a high standard when it comes to formality. Your car has to represent what you bring to the table, and if you drive around in a beat-up Dodge Neon, it’s going to make… Read more »
Ep 83: Conquer Social Media Without Spending a Dime (with Katie Lance)
Katie Lance is the CEO and cofounder of Katie Lance Consulting. A nationally renowned speaker on digital marketing topics, she’s responsible for creating Inman’s Ambassadors program, as well as her own Social Smart Academy. Today on Stay Paid, Katie explains how you can use social media to build client relationships and transform your business—offering… Read more »
The Darker Side of a Career in Sales
Making sales calls, selling products door to door, and even dealing in real estate, are all professions that are bound to leave you with some downright disturbing stories. Whether you’ve been on the other end of a call that’s left you with shivers down your spine or had to backpedal out of a house because… Read more »
Ep. 131: Amber Vilhauer–Create Content That Will Attract Your Tribe
Amber Vilhauer is an online digital marketing expert who supports authors, speakers, and coaches to establish a powerful, integrated online presence that gets results and empowers them to make a difference in their industry. Since starting her agency, NGNG (No Guts No Glory) Enterprises in 2007, she has spent her career impacting her… Read more »
5 Unique Ideas to Take Your Open House to the Next Level
Despite the countless different ways agents can now get the word out about their listings, open houses continue to be an incredibly popular method for connecting with buyers. The reason for this is simple: open houses work. Open houses give agents an amazing opportunity to establish their expertise and make connections with people in their… Read more »
