 How to Overcome Common Sales Objections Trainers of sales professionals know that new salespeople have the most difficulty mastering two skills:  overcoming objections and asking for the sale. What’s interesting is the strategies in both cases are grounded in expectations: Expect your prospect to have objections. Expect the sale. In this episode of Stay… Read more »
Ep. 172: How to Overcome Any Objection
Ep. 257: How to use Instagram to close $50M in sales (with Shannon Gillette)
 How to Generate Leads From Instagram This Week’s Guest Is an Instagram Marketing Beast! Who should listen: Anyone who wants exceptionally good ideas and advice about how to get leads on Instagram. Key idea: Instagram marketing is most effective when the majority of your content connects with your audience on a more personal level… Read more »
6 Video Marketing Mistakes Every Agent Must Avoid
Guest blogger Andre Oentoro shares his advice for creating eye-catching and engaging videos by reminding agents of the mistakes they don’t want to make. Real estate is a competitive business. It’s not easy to start a real estate business alone or even when you have the support of a broker. The competition may be tough,… Read more »
Ep. 238: Simple Ideas for How to Use Texting to Connect with Clients
 Use Text Messages to Connect with Your Sphere Who should listen: This episode is for sales professionals who want to optimize how they use text messages to connect with clients and prospects. Key point: Best practices include: have clients’ consent to text, include a CTA, respond personally, respect their time, be the one to… Read more »
Ep. 264: 6 Tips for Irresistible Subject Lines (with examples)
 How to Create Some of the Best Email Marketing Subject Lines and Increase Email Open Rates Who should listen: Anyone wanting to improve their email open rate or add to their list of subject line strategies. Key idea: An email subject line has one job—to get the recipient to open the email—and, while there… Read more »
The 3 Best Facebook Ads for REALTORS®
Including one ad that delivers the motherlode of Facebook real estate leads You know real estate. It’s what you do. You enjoy it, you’re good at it, and you make a decent living at it. But, of course, you’d like to increase your annual GCI (what agent wouldn’t?), and you more than likely have been… Read more »
7 Must-Have Real Estate Postcards for Agents
Updated September 27, 2023 It’s likely you already know that real estate direct mail postcards (and direct mail in general) are an effective way to generate brand recognition and leads. Real estate postcards also have some unique benefits that make them an excellent choice if you are just starting to experiment with direct mail marketing:… Read more »
Interview with Nick Ahrens: How to Use Social Media to Capture Referrals
We all know how important utilizing social media is for any industry. But, what about for a first-year real estate agent? If you ask top producing California real estate agent, Nick Ahrens, it’s extremely important. On today’s episode of Stay Paid, Josh and Luke sit down with special guest Ahrens as he shares his secrets… Read more »
The Top 9 Best Marketing Ideas for Financial Advisors
Marketing for financial advisors is much like marketing for providers of other professional services. You need to ensure you direct your marketing toward a well-defined audience. Your marketing should tell a compelling story. It must offer your audience something of value. And best practices require it include a call to action. But unlike marketing for… Read more »
5 Tips for Creating the Best High-Converting Real Estate Landing Pages for REALTORS®
You don’t need no stinkin’ landing page! That is, unless you want to convert more high-quality leads. Too many real estate agents rely on their websites to attract leads, and yet across industries, websites don’t convert leads nearly as well as landing pages do. But you probably know that already; it’s why you’re reading this… Read more »
Pop-Bys for REALTORS®: Ideas, Free Gifts, & Tracking to Use Year-Round
Updated February 2023 You, dear real estate agent, are one smart cookie. You’ve already figured out that the best way to stay top of mind and garner referrals is to consistently stay in touch with your clients. And savvy professional that you are, you also know that a quick pop-by during which you deliver a… Read more »
5 Easy Ways to Use Video Marketing for Real Estate
It seems that two things are generally true when it comes to video marketing for real estate: everyone knows they should be doing something and everyone is reluctant to start. For some people, the problem is tech-related—they’re just not sure what platforms to use and how to ensure a professional result. For others, the reluctance… Read more »
