Updated October 2, 2023 Even under the best of circumstances, it’s tough to create real estate newsletters that are worth reading. I’ve seen many tired templates crammed with blocks of text that make my eyes water and fuzzy images taken with a “shoot first, think about framing and lighting later” mentality. I’ve also come across… Read more »
The Best Real Estate Newsletters—What You Need to Know
Ep 129: Eric Siu – Create Exponential Growth with Your Marketing
 Eric Siu is the CEO of the digital marketing agency Single Grain and cofounder of ClickFlow, an SEO tool that is saving businesses time and tracking their revenue. He’s also the cohost of the Marketing School podcast with Neil Patel, and host of the Leveling Up podcast, which are aimed at helping people… Read more »
Zillow: How Worried Do Agents Need to Be?
Updated October 2021 If you haven’t asked, then you’ve got your head in the sand. Contrary to what industry news and conference keynotes might lead you to believe, not every agent hates Zillow. Granted, I had little success when searching for any positive agent reviews of the behemoth. Even so, I have to assume that… Read more »
7 Winning Instagram Strategies for Financial Advisors
Guest blogger Andre Oentoro shares savvy strategies that will turbocharge your financial advisory prowess and influence on Instagram. Instagram, once the humble home of latte art and sunset selfies, has transformed into a dynamic stage for businesses across various industries, including the financial services sector. With a staggering 2.35 billion monthly active users, this social… Read more »
Ep. 283: US Ambassador of Entrepreneurship Talks about Marketing’s Cutting Edge
 How to Produce High-Converting Content Who should listen: Entrepreneurs and small-business owners wanting expert advice and useful resources for maximizing the potential of their marketing, especially email and content marketing. Key idea: Personalization is essential to successful marketing, and the technology exists to make it easier than ever to implement. Action items: 1) Use… Read more »
Ep. 273: How Rick Demko built a book of 10,000 clients
 3 Simple Tips for Explaining Complex Ideas Simply “Unless you can explain something simply enough, you simply don’t understand it well enough.” ~Albert Einstein Who should listen: Anyone who needs to explain complicated ideas to those who are unfamiliar with the topic. Key idea: How well someone understands you is more a function of… Read more »
A Real Estate Agent’s Guide to Building a Personal Marketing Plan
Building a personal marketing plan can be a challenge, even if it’s only because not everyone understands what a personal marketing plan is. It’s not unusual to find writers and marketers using a variety of industry terms imprecisely. You’ll even find cases where they use words and terms with different meanings interchangeably. Words such as… Read more »
Insider Tips for How to Find Real Estate Leads on Facebook
There’s quite a lot to understand about how to find real estate leads on Facebook. And it certainly takes a fair amount of work to target the right audience and close any leads you do get. But worry not—you’ve come to the right place. Read on, and you’ll get the inside scoop from our crack… Read more »
How to Market Medicare Advantage Plans
If you want to generate more MA leads, stop marketing and start communicating instead As every Medicare insurance agent knows, the Centers for Medicare & Medicaid Services (CMS) requires agents to adhere to strict rules when marketing Medicare products to eligible beneficiaries. Violations aren’t easily tolerated, and they can result in fines, revocation of licenses,… Read more »
10 Conversational Habits of Trustworthy Professionals
Every time someone gives a referral, his or her own reputation is on the line. So why would anyone risk referring a professional they don’t completely trust? They wouldn’t. They likely wouldn’t do business themselves with someone they didn’t trust, either. No one wants to risk the embarrassment and financial loss of being taken for… Read more »
The Darker Side of a Career in Sales
Making sales calls, selling products door to door, and even dealing in real estate, are all professions that are bound to leave you with some downright disturbing stories. Whether you’ve been on the other end of a call that’s left you with shivers down your spine or had to backpedal out of a house because… Read more »
6 Easy Ideas for Converting FSBOs Into Clients
According to the National Association of REALTOR®’s (NAR) most recent statistics, approximately 8% of home sales were For Sale By Owner transactions. That represents a significant portion of the market, so tapping into it can have a big impact on your bottom line. If you’re looking for the opportunity to convert FSBOs into clients, you’ll… Read more »
