A client reads a real estate blog on his laptop

Top 12 Real Estate Blogs to Share with Clients

If you’re looking to keep your social media audience engaged, you need to regularly check in with relevant, meaningful content that speaks to their lives. Many real estate agents are tempted to flood their Facebook timelines with their own listings and little else. This is a big mistake. When your clients are actively looking to… Read more »


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Ep. 283: US Ambassador of Entrepreneurship Talks about Marketing’s Cutting Edge

 How to Produce High-Converting Content Who should listen: Entrepreneurs and small-business owners wanting expert advice and useful resources for maximizing the potential of their marketing, especially email and content marketing. Key idea: Personalization is essential to successful marketing, and the technology exists to make it easier than ever to implement. Action items: 1) Use… Read more »


Super Bowl LII’s Commercials – The Marketing Touchdowns

If you haven’t heard (or if you’ve been living under a rock), this year’s NFL Championship Game was historic. Between the Cinderella story of the Philadelphia Eagles’ season and the nail-biter of the game, the event is sure to be a topic of conversation for months to come. While I can appreciate a good rivalry,… Read more »


Ep. 181: Why Andy Dane Carter Tripled His Marketing Budget

 If You Want to Build Brand Recognition, You’ve Got to Stay in the Game The two questions listeners of Stay Paid most often ask are, “How do I consistently get leads?” and “How do I become a top producer?” Our answer to both questions is always the same, and it’s amazing (and gratifying) how… Read more »


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Ep. 327: How to generate B2B leads with public speaking (with Mark Brownstein)

 Public Speaking as a Marketing Strategy Who should listen: If you’re curious about how simply sharing with others what you know can generate business in any profession, then this episode will point you in the right direction. Key idea: You’ll generate leads if you stay authentic, keep it simple, and work with partners to… Read more »


Ep. 212: How to Identify Your Ideal Client

 3 Ways of Finding Your Ideal Client The ability to find a customer, sell your product or service to that customer, and satisfy the customer so that he buys from you again should be the central focus of all entrepreneurial activity. The greater clarity you have with regard to your ideal customer, the more… Read more »



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Ep. 263: How Pull Marketing Pushed Agent Leigh Brown to #1

 How to Become More Disciplined Telling Me That Being Disciplined Requires Discipline Doesn’t Help—but the 5 Tips in This Article Do Who should listen: Real estate agents and other sales professionals looking for practical, no nonsense advice proven to generate leads and build trusting relationships with clients. Key idea: You already know what you… Read more »


Ep. 151: Jay Baer – NYT Best-Selling Author Jay Baer on Why Sales Is About Help, Not Hype

 Talk about turning marketing on its head!! Jay Baer preaches Youtility. In short, Jay wants you to give away what you know. For free. The key to getting attention, demonstrating goodwill, building trust, developing a reputation, and eventually earning back all the good things you’ve done in the form of profitable business, is by… Read more »


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Proven, Road-Tested Ways to Get Real Estate Referrals

7 Stay Paid Podcast Guests Share Their Strategies The 4th and final part in our series: How Real Estate Agents Can Optimize Their Referral Marketing Strategies It’s not often you find a resource that will give you a truly tested and proven solution to a problem. You’ll easily find “ideas,” “suggestions,” “tips,” and the like,… Read more »



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Ep. 257: How to use Instagram to close $50M in sales (with Shannon Gillette)

 How to Generate Leads From Instagram This Week’s Guest Is an Instagram Marketing Beast! Who should listen: Anyone who wants exceptionally good ideas and advice about how to get leads on Instagram. Key idea: Instagram marketing is most effective when the majority of your content connects with your audience on a more personal level… Read more »