The inside cover letter is one of the most important parts of a personally branded magazine from ReminderMedia, and there are three situations where it should be customized by the sender. Sefton Eisenhart, one of our writers, reviews when custom composition is most effective. Video Transcription Are you always looking for new ways to maximize… Read more »
Product Toolkit: When to Write a Personal Letter for ALM
4 Easy Lead-Generating Facebook Campaigns for Agents
Facebook is a highly effective tool for real estate agents to engage their sphere and drive quality leads. Here are four Facebook campaigns that you can easily run to generate leads. Video Transcription I want to dive into this tactic of social media a little deeper. I want to give you guys four different campaigns… Read more »
SMART Goal Setting Prevents Failure
When you set out to tackle a new project or embark on a journey of improvement, start on the right foot by setting SMART goals. SMART goal setting will help guide you toward success and further accomplishment. Video Transcription We’re all trying to accomplish things in our life. Maybe you want to improve your health… Read more »
Ep. 7: How to Build the Perfect Landing Page (Part 2)
On the last episode of Stay Paid, we gave listeners a general overview of landing pages, and by the end of the episode we realized there was still much more to discuss. We’re going to talk about the main type of landing pages, how to create pages that convert visitors, and different tools and services… Read more »
Marketing Gimmicks: 3 Examples That Work (and Why)
The gimmick is as old as sales itself. The reason that gimmicks get such a bad rap is probably because they’re viewed, at best, as irrelevant to the business. At worst, they can be deceitful. But there are certain gimmicks that are tasteful, a bit cheesy, and lovable. Most importantly, they attract the right kind… Read more »
4 Quick Tips for Recruiting Top Candidates for Your Business
Recruiting the very best employees for your team requires a little bit of luck and a whole lot of hard work and patience. We pride ourselves on recruiting strong individuals for our already top-notch sales team as well as our creative, operations, marketing, finance, and other teams. You can listen to this Stay Paid podcast… Read more »
Everything Agents Need to Know About eXp Realty
Real estate has proven to be fertile ground for disruption. Companies like Redfin and Zillow grew from startups to industry behemoths and changed the way agents do business. iBuyers are multiplying quickly as sellers are willing to take lower offers in exchange for the not-too-shabby conveniences of selling “as is,” cash offers, and quick closings…. Read more »
Stop! Do You Have These Bad Social Media Habits?
If you haven’t already put a lot of work into boosting your social media presence, what are you waiting for? Facebook, Instagram, Twitter, and the like, are proven ways to increase your engagement with potential clients and can contribute to solid leads in your pipeline. On the flip side, if you feel like you have… Read more »
3 Hacks Agents Can Use to Become a Graphic Design Pros
When it comes to real estate, graphic design is an important aspect of marketing. From logos to print materials, a high-quality design can take your brand to the next level. However, for many (including myself), creating the type of design that exudes professionalism without requiring a lot of skill or time can feel like a… Read more »
Coping with an Indecisive Client
How can you tell if all the hard work you’re putting into a sale is overwhelming an indecisive client? You’ve been working with a client for weeks, maybe even months, to no avail. Just when you feel like you’re making headway, the client changes their mind or expresses their hesitation, and just like that you’re… Read more »
Is a Long Winter Bad for Real Estate?
If you live anywhere besides Southern California or Key West, it seems you’ve experienced some kind of winter weather so far in 2018. A little bit of snow is typical, or, if you live in upstate New York or Colorado, a lot of snow. Significant precipitation well into April is pretty uncommon, though, and it… Read more »
How to Build Self-Confidence in the Workplace
A valuable step in building self-confidence is projecting confidence even when you don’t feel it. If you believe something long enough, it will come true. Balderdash you say? It might sound like fiction, but there is a bit of scientific truth to the efficacy of faking it until you make it. How to build confidence… Read more »
