When it comes to setting yourself up for long-term success, the key is building relationships that result in more repeat business and referrals. But how do you create those kinds of relationships in the first place? In order to connect with a customer in a lasting way, you need to start by establishing rapport. What… Read more »
How to Build Rapport and Create Relationships
How to Be Patient and Close More Deals
Whether this is your first contact with your prospect or your fifteenth, it can be difficult when you realize the other party isn’t quite as eager to buy as you are to sell. This doesn’t mean you should simply accept that the sale won’t happen—at ReminderMedia, we’re big proponents of the One-Call-Close Mentality. On the… Read more »
The Benefits of Gift Giving
It’s often said that when you give a little, you get a little, and that’s certainly true in the world of sales. If you’re like many other salespeople this holiday season, you’ve probably been mulling over gift ideas for your favorite clients. But what’s the secret to turning this seasonal gesture into more business for… Read more »
Personal Marketing with Your Letter
From your messages on social media to your phone calls, every interaction with a client is an opportunity to make a lasting impression. You may have heard that it’s important to allow clients a look into your personal life. The 80-20 rule, as it’s often called, encourages a balance of personal content and business-or-industry-related content… Read more »
Measuring KPIs at Every Level
You’ve heard it all before: establishing KPIs is a critical step in growing your business, but if you’re measuring the strength of your company based on how many leads your human resources department brings in and the budgeting power of your sales team, you won’t get much accomplished. The point is, KPIs are important, but… Read more »
How to Build Authentic Relationships on Social Media
We all know that using social media for business purposes is beneficial, but what type of content should we be sharing? In today’s episode of Above the Noise, Luke provides three tips to help you create personal content and build authentic relationships in the process. Video Transcription Alright guys, so being authentic is one of… Read more »
The Top 9 Best Marketing Ideas for Financial Advisors
Marketing for financial advisors is much like marketing for providers of other professional services. You need to ensure you direct your marketing toward a well-defined audience. Your marketing should tell a compelling story. It must offer your audience something of value. And best practices require it include a call to action. But unlike marketing for… Read more »
How to List a Difficult Property
In the real estate business, there are some homes that, as the saying goes, practically sell themselves. These are the homes that have been well maintained, are in a desirable neighborhood, and are generally what people refer to as their dream homes. Then there are those that are, well… not dream homes. These are the problem… Read more »
The Perfect Number of Customer Touchpoints Finally Revealed
How many customer touchpoints does it take for customers to know, like, and trust you enough to do business with you? Have you heard this story about Red Bull? When it was first introduced to consumers in London, England, it faced stiff competition from well-entrenched soft drink and soda brands. Rather than compete head-on, the… Read more »
How Dunbar’s Number Relates to Financial Advisors
How many meaningful relationships do you have? And how many are with your clients? The Dunbar number refers to a study conducted by Robin Dunbar in the 1990s, which states that humans of average sociability are capable of maintaining about 150 stable relationships. Dunbar defined these relationships as “the number of people you would not… Read more »
The 4 Pillars of a Great Leader
What makes a great leader? As someone who strives every day to be the best leader possible, I’ve spent a lot of time thinking about this. And I’ve come to the conclusion there are four things that make a leader truly great. 1. A great leader sets the vision. As Stephen Covey says in The… Read more »
Why You Need to Embrace Adversity
There’s no getting around it: change is uncomfortable. But it’s also the path to greatness. If you’re serious about becoming successful, you need to learn to embrace being uncomfortable. The only way to grow, personally and professionally, is to step into the unknown. Don’t let the fear of rejection stop you. Dr. Joe Dispenza is a… Read more »
