Most agents understand the value of relationships. Where many struggle is maintaining those relationships consistently between transactions. Closings come and go, but without a system in place, visibility fades, and with it, familiarity and relevance. If you’re a real estate agent searching for ways to grow your business through referrals, you may not know who… Read more »
The Referral Strategy Behind 230 Real Estate Closings in 2025
5 Unique Ideas for How to Win a Listing Presentation
If you’re wondering how to win a listing presentation or a buyer presentation with more regularity, these sure and easy tactics are just what you need. How often do you walk away from a buyer or listing presentation having won the right to find or sell a prospect’s home? If you consider NAR’s most recent… Read more »
SEO vs. AI: What Real Estate Agents Need to Know to Stay Relevant
Once upon a time, people searched for homes in the Sunday paper. In the past few decades, though, they’ve primarily used the internet—specifically Google. Today, the game has changed even more. Buyers are still googling, but they’re also asking ChatGPT things like “Where’s the best neighborhood for families near Charlotte?” and “How much should I… Read more »
Top 3 Timeless Real Estate Marketing Strategies
Marketing trends may come and go, but there are some timeless strategies you can apply that will always help you win more listings and close more business. 1. Get more personal with clients and prospects The real estate industry seems to be all about innovation. Just about every day someone is talking about the latest… Read more »
How Dunbar’s Number Relates to Financial Advisors
How many meaningful relationships do you have? And how many are with your clients? The Dunbar number refers to a study conducted by Robin Dunbar in the 1990s, which states that humans of average sociability are capable of maintaining about 150 stable relationships. Dunbar defined these relationships as “the number of people you would not… Read more »
How to List a Difficult Property
In the real estate business, there are some homes that, as the saying goes, practically sell themselves. These are the homes that have been well maintained, are in a desirable neighborhood, and are generally what people refer to as their dream homes. Then there are those that are, well… not dream homes. These are the problem… Read more »
AI can’t fake you: How to stay real and win trust with your personal brand
Artificial intelligence is everywhere—from social captions to listing descriptions to client emails. It’s made marketing faster, but it’s also made authenticity harder to spot. If everyone’s using AI to look perfect online, how do you stand out as real? The answer isn’t to ditch AI—it’s to know when to use it and when to be… Read more »
How to Build Rapport and Create Relationships
When it comes to setting yourself up for long-term success, the key is building relationships that result in more repeat business and referrals. But how do you create those kinds of relationships in the first place? In order to connect with a customer in a lasting way, you need to start by establishing rapport. What… Read more »
Crush the Competition with Facebook Live!
Facebook Live is one of the platform’s most powerful features, yet very few pros are taking advantage of this new animal. In this episode, Luke will tell you how to get started and how to leverage your appearances to make more money. Video Transcription Guys today we’re talking about how do you utilize Facebook live… Read more »
Should You Choose a Personal or Business Profile on Instagram?
With over one billion monthly users and an estimated 71 percent of businesses using the platform, a viable Instagram presence is a must for any sales professional looking to make an impact. If you’ve got a business page on Facebook, you’re already aware that it has a starkly different appearance than your personal profile. But,… Read more »
Top 3 Ways Real Estate Agents Can Leverage Technology
When you’re looking to build a sustainable real estate practice, systems are incredibly important. And I always say, the best system is the system you use 100 percent of the time. The key is in committing to whatever you choose and tailoring it to suit your business. Some real estate agents rely on technology more… Read more »
6 of the Best Follow-Up Strategies You Probably Haven’t Tried
The key to long-term success in any business is relationships. When your customers know, like, and trust you, they’re going to see you as the go-to professional in your field. And that means they’re going to reward you with repeat business, as well as plenty of valuable referrals. Looking for some new, unconventional ways to… Read more »
