Solid client relationships are the key to your long-term success. If you need proof, consider that acquiring a new client costs far more than retaining an existing client—anywhere between 5% and 20% more. Just four years ago, in 2020, CallMiner reported that customer churn cost US businesses $168 billion per year—an amount that has only… Read more »
Get to Know Your Clients with the FORD Method
5 Effective Summertime Follow-Up Strategies for Agents
While many businesses thrive in the summer, this season can be a bit hit-or-miss for real estate agents. Sure, the spring market provides ample opportunities for making new connections and getting plenty of buyer and seller leads. But the summer is, by nature, a difficult time to keep in touch. With so many past clients… Read more »
Should You Choose a Personal or Business Profile on Instagram?
With over one billion monthly users and an estimated 71 percent of businesses using the platform, a viable Instagram presence is a must for any sales professional looking to make an impact. If you’ve got a business page on Facebook, you’re already aware that it has a starkly different appearance than your personal profile. But,… Read more »
How to Build Rapport and Create Relationships
When it comes to setting yourself up for long-term success, the key is building relationships that result in more repeat business and referrals. But how do you create those kinds of relationships in the first place? In order to connect with a customer in a lasting way, you need to start by establishing rapport. What… Read more »
How to List a Difficult Property
In the real estate business, there are some homes that, as the saying goes, practically sell themselves. These are the homes that have been well maintained, are in a desirable neighborhood, and are generally what people refer to as their dream homes. Then there are those that are, well… not dream homes. These are the problem… Read more »
The Benefits of Gift Giving
It’s often said that when you give a little, you get a little, and that’s certainly true in the world of sales. If you’re like many other salespeople this holiday season, you’ve probably been mulling over gift ideas for your favorite clients. But what’s the secret to turning this seasonal gesture into more business for… Read more »
Personal Marketing with Your Letter
From your messages on social media to your phone calls, every interaction with a client is an opportunity to make a lasting impression. You may have heard that it’s important to allow clients a look into your personal life. The 80-20 rule, as it’s often called, encourages a balance of personal content and business-or-industry-related content… Read more »
Measuring KPIs at Every Level
You’ve heard it all before: establishing KPIs is a critical step in growing your business, but if you’re measuring the strength of your company based on how many leads your human resources department brings in and the budgeting power of your sales team, you won’t get much accomplished. The point is, KPIs are important, but… Read more »
Stop Making These Excuses When You Fail
When it comes to succeeding in business, you need to have a positive mind-set. Every top producer has different routines and strategies, but the one thing they all have in common is that they refuse to be held back by excuses. Whatever field you’re in, the sooner you understand the danger of a defeatist mind-set,… Read more »
How to Be Patient and Close More Deals
Whether this is your first contact with your prospect or your fifteenth, it can be difficult when you realize the other party isn’t quite as eager to buy as you are to sell. This doesn’t mean you should simply accept that the sale won’t happen—at ReminderMedia, we’re big proponents of the One-Call-Close Mentality. On the… Read more »
The Top 9 Best Marketing Ideas for Financial Advisors
Marketing for financial advisors is much like marketing for providers of other professional services. You need to ensure you direct your marketing toward a well-defined audience. Your marketing should tell a compelling story. It must offer your audience something of value. And best practices require it include a call to action. But unlike marketing for… Read more »
The Referral Strategy Behind 230 Real Estate Closings in 2025
Most agents understand the value of relationships. Where many struggle is maintaining those relationships consistently between transactions. Closings come and go, but without a system in place, visibility fades, and with it, familiarity and relevance. If you’re a real estate agent searching for ways to grow your business through referrals, you may not know who… Read more »
