Jay Schwedelson has tested over 15 million subject lines through SubjectLine.com and sends roughly 6 billion emails a year through his agency. That kind of volume produces something rare in marketing: actual data on what moves open rates, click-throughs, and deliverability — instead of opinions and outdated “best practices.” On this episode of the Stay… Read more »
Email Marketing Tactics That Actually Lift Open Rates (Backed by 15M Subject Lines)
List to Last: The Strategy That Still Wins in Real Estate
Real estate agents are overwhelmed right now. Between lawsuits, shifting commission structures, AI hype, and constant industry chatter, it is easy to feel like success depends on keeping up with every new trend. The problem is that most of that noise does not generate business. Just ask Matthew Ferrara, who joined hosts Ethan Acree and… Read more »
The Referral Strategy Behind 230 Real Estate Closings in 2025
Most agents understand the value of relationships. Where many struggle is maintaining those relationships consistently between transactions. Closings come and go, but without a system in place, visibility fades, and with it, familiarity and relevance. If you’re a real estate agent searching for ways to grow your business through referrals, you may not know who… Read more »
The Benefits of Gift Giving
It’s often said that when you give a little, you get a little, and that’s certainly true in the world of sales. If you’re like many other salespeople this holiday season, you’ve probably been mulling over gift ideas for your favorite clients. But what’s the secret to turning this seasonal gesture into more business for… Read more »
How to Achieve Your Goals
Coming up with the idea of a goal is always the easy part. Giving form and life to a goal is a totally different thing. You probably already know that the best goals are SMART goals: specific, measurable, achievable, relevant, and timely. But the tricky thing about goals—whether they’re SMART or not—is that they typically… Read more »
How Jake McLaughlin Built a Real Estate Business—and Then Built the Platform That’s Changing How Agents Work Together
Most agents who hit rock bottom walk away. Jake McLaughlin cold-called his way back. A college dropout who got into real estate in 2020 with no money, no connections, and no idea what he was doing, McLaughlin spent years grinding through flooring jobs, commuting five hours in a car with a broken window, and walking… Read more »
Top 3 Timeless Real Estate Marketing Strategies
Marketing trends may come and go, but there are some timeless strategies you can apply that will always help you win more listings and close more business. 1. Get more personal with clients and prospects The real estate industry seems to be all about innovation. Just about every day someone is talking about the latest… Read more »
Which Types of Facebook Ads Should You Be Running?
When you’re looking to attract new leads and drive more sales on Facebook, there are few things more effective than a targeted ad campaign. Luckily, there’s no shortage of options for connecting with the audience of your choosing. Though your individual results will ultimately depend on a number of different factors, you can increase your… Read more »
How to Be Patient and Close More Deals
Whether this is your first contact with your prospect or your fifteenth, it can be difficult when you realize the other party isn’t quite as eager to buy as you are to sell. This doesn’t mean you should simply accept that the sale won’t happen—at ReminderMedia, we’re big proponents of the One-Call-Close Mentality. On the… Read more »
How to List a Difficult Property
In the real estate business, there are some homes that, as the saying goes, practically sell themselves. These are the homes that have been well maintained, are in a desirable neighborhood, and are generally what people refer to as their dream homes. Then there are those that are, well… not dream homes. These are the problem… Read more »
How to Build Rapport and Create Relationships
When it comes to setting yourself up for long-term success, the key is building relationships that result in more repeat business and referrals. But how do you create those kinds of relationships in the first place? In order to connect with a customer in a lasting way, you need to start by establishing rapport. What… Read more »
Should You Choose a Personal or Business Profile on Instagram?
With over one billion monthly users and an estimated 71 percent of businesses using the platform, a viable Instagram presence is a must for any sales professional looking to make an impact. If you’ve got a business page on Facebook, you’re already aware that it has a starkly different appearance than your personal profile. But,… Read more »
