AI-powered video creation tools are transforming real estate marketing by turning listing photos into professional, cinematic property videos at a fraction of traditional production costs—often 50 to 100 times cheaper than hiring a videography crew. For years, high-quality listing videos required expensive camera crews, post-production editing, and budgets starting at hundreds or even thousands per… Read more »
How AI Is Replacing the $1,500 Real Estate Listing Video
Pop-Bys That Actually Work: Scripts, Timing, and What to Bring
Most agents who try pop-bys give up after a few months. Not because the strategy doesn’t work—it does—but because they treat it like a cold call with a gift bag attached. They show up unannounced, ring the doorbell hoping someone’s home, fumble through a pitch, and then wonder why it doesn’t convert into conversations or… Read more »
Email Marketing Tactics That Actually Lift Open Rates (Backed by 15M Subject Lines)
Jay Schwedelson has tested over 15 million subject lines through SubjectLine.com and sends roughly 6 billion emails a year through his agency. That kind of volume produces something rare in marketing: actual data on what moves open rates, click-throughs, and deliverability — instead of opinions and outdated “best practices.” On this episode of the Stay… Read more »
How Jake McLaughlin Built a Real Estate Business—and Then Built the Platform That’s Changing How Agents Work Together
Most agents who hit rock bottom walk away. Jake McLaughlin cold-called his way back. A college dropout who got into real estate in 2020 with no money, no connections, and no idea what he was doing, McLaughlin spent years grinding through flooring jobs, commuting five hours in a car with a broken window, and walking… Read more »
The Referral Strategy Behind 230 Real Estate Closings in 2025
Most agents understand the value of relationships. Where many struggle is maintaining those relationships consistently between transactions. Closings come and go, but without a system in place, visibility fades, and with it, familiarity and relevance. If you’re a real estate agent searching for ways to grow your business through referrals, you may not know who… Read more »
How to List a Difficult Property
In the real estate business, there are some homes that, as the saying goes, practically sell themselves. These are the homes that have been well maintained, are in a desirable neighborhood, and are generally what people refer to as their dream homes. Then there are those that are, well… not dream homes. These are the problem… Read more »
3 Ways to Tactfully Deliver Bad News to Clients
As a REALTOR®, the majority of your time will be spent managing your various relationships with clients. Unfortunately, just like any other relationship in your life, there will come a time when you become the bearer of bad news. Whether it’s losing out on a dream home or that the inspection headed south, bad news… Read more »
List to Last: The Strategy That Still Wins in Real Estate
Real estate agents are overwhelmed right now. Between lawsuits, shifting commission structures, AI hype, and constant industry chatter, it is easy to feel like success depends on keeping up with every new trend. The problem is that most of that noise does not generate business. Just ask Matthew Ferrara, who joined hosts Ethan Acree and… Read more »
The One Thing Thought Leaders Won’t Acknowledge
In the last few years, there has been a sharp rise in the amount of thought leadership throughout the business world. Thought leaders make for great sources because they have experience directly related to what they talk about. When we turn to them for inspiration or instruction, we can benefit from the mistakes they have already… Read more »
5 Facebook Ads Real Estate Agents Should Consistently Run
For a very long time now, Facebook has been one of the most popular ways for real estate agents to connect with clients through targeted ads. And that’s showing few signs of slowing down—especially as more agents enter the fray every year, and it becomes more difficult to reach relevant leads organically. If you’re a… Read more »
Top 3 Timeless Real Estate Marketing Strategies
Marketing trends may come and go, but there are some timeless strategies you can apply that will always help you win more listings and close more business. 1. Get more personal with clients and prospects The real estate industry seems to be all about innovation. Just about every day someone is talking about the latest… Read more »
How to Build Rapport and Create Relationships
When it comes to setting yourself up for long-term success, the key is building relationships that result in more repeat business and referrals. But how do you create those kinds of relationships in the first place? In order to connect with a customer in a lasting way, you need to start by establishing rapport. What… Read more »
