I like to summarize the stages of a relationship between a salesperson and a prospect with a simple acronym, CARR. These are the four stages that occur as you advance a potential client through your funnel. There are negative parts in this process, but when you start to get comfortable with them, you can fortify… Read more »
The Stages of a Sales Funnel No One Talks About
New Additions to Our Tear Out Card Library
We’ve got exciting news for senders of American Lifestyle magazine. ReminderMedia has partnered with three great organizations to make new additions to our For a Cause Tear Out Card category. Platinum subscribers can now show their support for the ASPCA, HopeFULL, and The Children’s Hospital of Philadelphia by customizing their Tear Out Cards in their… Read more »
Email Marketing Tactics That Actually Lift Open Rates (Backed by 15M Subject Lines)
Jay Schwedelson has tested over 15 million subject lines through SubjectLine.com and sends roughly 6 billion emails a year through his agency. That kind of volume produces something rare in marketing: actual data on what moves open rates, click-throughs, and deliverability — instead of opinions and outdated “best practices.” On this episode of the Stay… Read more »
How Jake McLaughlin Built a Real Estate Business—and Then Built the Platform That’s Changing How Agents Work Together
Most agents who hit rock bottom walk away. Jake McLaughlin cold-called his way back. A college dropout who got into real estate in 2020 with no money, no connections, and no idea what he was doing, McLaughlin spent years grinding through flooring jobs, commuting five hours in a car with a broken window, and walking… Read more »
The Referral Strategy Behind 230 Real Estate Closings in 2025
Most agents understand the value of relationships. Where many struggle is maintaining those relationships consistently between transactions. Closings come and go, but without a system in place, visibility fades, and with it, familiarity and relevance. If you’re a real estate agent searching for ways to grow your business through referrals, you may not know who… Read more »
How to List a Difficult Property
In the real estate business, there are some homes that, as the saying goes, practically sell themselves. These are the homes that have been well maintained, are in a desirable neighborhood, and are generally what people refer to as their dream homes. Then there are those that are, well… not dream homes. These are the problem… Read more »
How to Achieve Your Goals
Coming up with the idea of a goal is always the easy part. Giving form and life to a goal is a totally different thing. You probably already know that the best goals are SMART goals: specific, measurable, achievable, relevant, and timely. But the tricky thing about goals—whether they’re SMART or not—is that they typically… Read more »
List to Last: The Strategy That Still Wins in Real Estate
Real estate agents are overwhelmed right now. Between lawsuits, shifting commission structures, AI hype, and constant industry chatter, it is easy to feel like success depends on keeping up with every new trend. The problem is that most of that noise does not generate business. Just ask Matthew Ferrara, who joined hosts Ethan Acree and… Read more »
Top 3 Timeless Real Estate Marketing Strategies
Marketing trends may come and go, but there are some timeless strategies you can apply that will always help you win more listings and close more business. 1. Get more personal with clients and prospects The real estate industry seems to be all about innovation. Just about every day someone is talking about the latest… Read more »
Stop Making These Excuses When You Fail
When it comes to succeeding in business, you need to have a positive mind-set. Every top producer has different routines and strategies, but the one thing they all have in common is that they refuse to be held back by excuses. Whatever field you’re in, the sooner you understand the danger of a defeatist mind-set,… Read more »
5 Unique Ideas for How to Win a Listing Presentation
If you’re wondering how to win a listing presentation or a buyer presentation with more regularity, these sure and easy tactics are just what you need. How often do you walk away from a buyer or listing presentation having won the right to find or sell a prospect’s home? If you consider NAR’s most recent… Read more »
How to Build Rapport and Create Relationships
When it comes to setting yourself up for long-term success, the key is building relationships that result in more repeat business and referrals. But how do you create those kinds of relationships in the first place? In order to connect with a customer in a lasting way, you need to start by establishing rapport. What… Read more »
