Is It Time for You to Find a Niche? Who should listen: Entrepreneurs who need to understand how to best niche their business, and who need reassurance that niching down is a sound and profitable business plan. Key idea: Understand your market, and nurture your sphere, and you won’t lack for referrals. Action item:… Read more »
Ep. 259: Niching Down: How to Work Less and Make More (with Jennifer Egbert)
Ep. 384: How to Create an Unforgettable Client Experience Through Client Gifts
Advice for Picking the Best Gifts for Clients There’s only one rule you need to remember when selecting a gift for a client Who should listen: Small-business owners in need of advice about how to use client gift-giving as a strategic marketing tactic that will reaffirm relationships and help create a unique connection with… Read more »
6 Video Marketing Mistakes Every Agent Must Avoid
Guest blogger Andre Oentoro shares his advice for creating eye-catching and engaging videos by reminding agents of the mistakes they don’t want to make. Real estate is a competitive business. It’s not easy to start a real estate business alone or even when you have the support of a broker. The competition may be tough,… Read more »
Ep. 383: Expert Tips to Enhance Your Public Speaking (with Matt Abrahams)
Becoming a Better Speaker Who should listen: Seasoned pros and nervous beginners will both benefit from professional public speaking and presentation tips, which help boost confidence and engage audiences from introduction through conclusion. Key idea: You are in service to your audience, so don’t focus on what you want to say as much as… Read more »
Ep. 378: Farming 101—Choosing. Marketing. Campaigning.
Increase Brand Recognition with Geo Farming Everything you need to know to create a profitable marketing campaign and increase your brand recognition Who should listen: Anyone who wants to improve their brand recognition by getting in front of an audience in a specific area. Key idea: Geo farming is a long-term game in which… Read more »
Ep. 371: How to Create a Magnetic Authentic Brand
What Attracts Also Repels Who should listen: Solopreneurs who need to develop their own leads and want to solve problems they love to solve for the type of clients they love to help. Key idea: Business isn’t B2C or B2B. Rather, business is H2H—human to human. People do business with people; social media is… Read more »
How to Integrate Real Estate CMAs into Your Marketing
A CMA is a powerful tool that is used by many real estate agents to ensure an equitable sale. But even more than that, agents can integrate real estate CMAs into their marketing strategies to supercharge campaigns, get more leads, and win more business. This article offers four suggestions agents can use to leverage the… Read more »
Ep. 361: How to Let the Best Leads Find You (with Chris Smith)
Privacy in the Digital Age What’s a Marketer to Do When You Can’t Track Users? Who should listen: Small business entrepreneurs who struggle to attract leads now that consumer privacy laws and regulations are peeling back once reliable tactics and tools. Key idea: If small business owners are to have a fighting chance in… Read more »
Ep. 212: How to Identify Your Ideal Client
3 Ways of Finding Your Ideal Client The ability to find a customer, sell your product or service to that customer, and satisfy the customer so that he buys from you again should be the central focus of all entrepreneurial activity. The greater clarity you have with regard to your ideal customer, the more… Read more »
Ep. 292: Is a Sales Career Right for You? [and How to Get the Job if It Is]
5 Reasons Why Introverts Can Be Great Real Estate Agents There is virtually no correlation between being an extrovert and having a successful sales career. Who should listen: Anyone who is interested in exploring a career in sales. Key idea: Sales is an art and a science. There are some people with inherent traits… Read more »
Ep. 268: How to Execute the Perfect Client Pop-By
Pop-By Real Estate Ideas That Any Business Can Use Who should listen: Professionals engaged in relationship marketing who want more tools and tips to add to their marketing toolboxes. Key idea: Pop-bys are not about soliciting business. They’re opportunities to show your appreciation. Action item: Select 10 people from your database and schedule a… Read more »
Ep. 263: How Pull Marketing Pushed Agent Leigh Brown to #1
How to Become More Disciplined Telling Me That Being Disciplined Requires Discipline Doesn’t Help—but the 5 Tips in This Article Do Who should listen: Real estate agents and other sales professionals looking for practical, no nonsense advice proven to generate leads and build trusting relationships with clients. Key idea: You already know what you… Read more »
