As a REALTOR®, the majority of your time will be spent managing your various relationships with clients. Unfortunately, just like any other relationship in your life, there will come a time when you become the bearer of bad news. Whether it’s losing out on a dream home or that the inspection headed south, bad news… Read more »
3 Ways to Tactfully Deliver Bad News to Clients
Make Your Car Your Office
Most agents use their drive time to make phone calls and stay in touch with all their contacts. Since agents spend so much time in their vehicles, it only makes sense that they transform their car from a basic mode of transportation to a bona-fide rolling office. Here are some solutions to getting your ride… Read more »
Why You Need a Whale List
In sales, it can be hard to think long term. When our day-to-day activities dictate our commission checks, we find ourselves focused obsessively on the next deal, not necessarily the epic client down the road. But while we’re out there grinding, there are prospects out there that can take our careers to the next level…. Read more »
How to Stand Out at a Listing Presentation with American Lifestyle Magazine
In real estate, a listing presentation is intended to help you showcase to potential seller’s what you bring to the table, potentially winning over their trust. But what does it actually take to set you apart from other local agents? A presentation that contains a unique and professional tool—think American Lifestyle magazine. Below are three… Read more »
The Tool Kit Required to Successfully Network
There’s never a bad time or place to network. From the gym to a local church group—the opportunities are endless. However, to ensure that you get the most out of networking, you must come equipped with the proper tools. These tools will set you apart from the pack and help you connect with the right… Read more »
Make the Client the Hero of the Home-Buying Saga
Anyone in marketing knows that brands need to make the customer the hero of the story. Whatever product or service is being sold, it should never come onto the scene as the knight in shining armor. Instead, it should enable the client to achieve victory, not rescue them. This can be applied directly to the… Read more »
Should You Use Your Broker’s Logo
Marketing collateral is all about the branding. No matter how great the piece is, how useful or clever, if the recipient doesn’t know who provided it, then it’s bound to be pretty ineffective. So, how should you brand your collateral? Getting Started If you work for a national broker, use their logo when you’re new… Read more »
The Most Important Question a Real Estate Agent Can Ask
Most people only need a real estate agent a handful of times throughout their life. Shopping for property isn’t like shopping for groceries. There are usually years, sometimes decades, in between purchases. Staying top of mind all that time might seem impossible. It isn’t about constantly being in front of the prospect. It’s about making… Read more »
3 Qualities That Make a Strong Leader
In life, there are two types of people—either a leader or a follower. While both have their own unique benefits, when it comes to being successful in the workplace, strong leadership qualities are known to carry people to victory. Although great leaders come in all shapes and sizes, there are a few innate qualities that… Read more »
Prep at Work for Your Vacation
Taking Time Off Vacations don’t happen often enough, and when they do come around, it’s easy to bring work along with you. In an effort to relax and recharge, complete these four tasks before you leave. That way you can focus on family, friends, and fun. Leave a Custom Voicemail Message Switching the voicemail on… Read more »
The Benefits of Client Testimonials for Agents
In an industry like real estate, client management is more than a buzzword. In fact, it’s a main factor in what keeps your business afloat. Not only can client satisfaction make your job easier, it can lead to powerful testimonials that can help increase the volume of your sales. But you may be wondering—just how,… Read more »
The Power of Partnering with Photographers
Photographs can either make or break a sale. A high-quality image can enable your listing to be swiftly scooped up off the market, whereas a low-quality image can impede your phone from even ringing. While it’s possible to take your own photos, relying on a professional is imperative to create the type of image that… Read more »
