In previous posts, we’ve discussed how valuable Instagram is for business professionals. While creating an Instagram account that’s engaging is extremely beneficial, understanding how to leverage the platform to build a genuine following is what’s needed if you want a real return on your investment.

But, how do you connect with those who matter on a platform that has over 800 million users?   

Find a niche.
In a way, managing an Instagram account is comparable to running a business. In order to stand out from your competition, you must offer something unique. Take a look at your competitor’s accounts and determine what you can do differently. Whether it’s sharing more behind-the-scenes content or putting a comical spin on typically generic posts, give your audience a reason to follow you.

Utilize hashtags.
Hashtags can be extremely beneficial. In fact, they exist to help users find the content and accounts that might be of interest to them. If you’re an agent and are posting a new listing, include hashtags like #forsale and #homebuyers. You can even narrow it down by using localized hashtags. While picking broad and generic hashtags can be tempting, they can often get lost in the shuffle and Instagram has the capabilities to realize when you use ones that aren’t relevant to your content—so hashtag wisely!

Practice reciprocity.  
Engaging with others is crucial to your success. If someone likes or comments on your post, take the time to engage with one of their posts. The same goes for followers. Follow people back. However, we can’t stress the importance of leaving genuine comments. In a platform that is full of bots, taking the time—a few extra seconds—to leave proper and meaningful feedback will go a long way.

Check out Instagram Direct.
Yes, we’re really telling you to slide into someone’s DMs. From a business standpoint, Instagram Direct is a valuable tool. It lets you send private messages to one or more people. Consider reaching out to industry influencers or letting customers know of an upcoming deal or promotion. Whether you’re prospecting or merely trying to network, sending a message can be a beneficial tool.

If you find yourself struggling to see the benefits of using Instagram, consider putting the above tips into motion to help you build a network of valuable followers.