If you’ve ever scrolled through your Facebook feed and noticed an ad or a post from an exciting-looking event, only to realize the event is actually thousands of miles away, you were probably a little disheartened.
This is not to say that people aren’t interested in content that is outside the realm of their town, but there’s something to be said when you can deliver clients and prospects content that is not only relevant but also feels uniquely personal to them.
There is a variety of ways to go about making connections through local content, whether you are simply sharing a calendar of local events or writing your own blog post about the best coffee shops in your area.
What’s most important to remember is to monetize on this content, and to ensure that it is seen by as many of your clients and prospects as possible. What’s a thousand-word blog post worth if no one sees it?
Follow these tips for sharing and creating localized content, and watch your recognition as an expert in your market skyrocket.
Invite clients and prospects to an event.
The best part is, it doesn’t even matter if you’re hosting the event yourself. If there is a carnival, school function, sporting event, etc. coming up, turn this event into the perfect networking opportunity by creating an event post on Facebook and inviting your sphere. You can include a short description of the event to let people know why you’re passionate about attending and how it benefits the community.
Scour the internet for highly shareable content about your town.
Thanks to Google, you can find write ups on event calendars, restaurant reviews, up-and-coming development projects, and more, for even the smallest towns. Look high and low for highly shareable content you can post to your social media accounts, or to include in an email newsletter—just be sure to cite your source!
Develop your own content (trust us, it’s not that hard)!
You might think that developing your own blog to share your expertise and keep clients and prospects in the know is a time-consuming waste of your energy and resources, but this couldn’t be further from the truth. Setting up your own blog is one of the best, foolproof marketing tactics guaranteed to draw attention to your business. A simple WordPress or Bloggr site can serve as an invaluable resource for people looking to move to your area.
The next time someone searches for the name of your town, your blog post about “The 5 Best Restaurants in [insert name here]” will hopefully come up, and they’ll know exactly who to turn to for advice.
When it comes to engaging clients and prospects with content that they actually care about, you don’t have to look too hard. Localized content is a surefire way to stir up interest among your sphere, to put you in a position of expertise, and to fill your pipeline with prospects who will think of you as the number one authority in the market.