Are design flaws on your website blocking entire segments of qualified buyers from easily accessing listings? Guest blogger David Gevorkian reviews the benefits of ensuring your website conforms to ADA specifications and offers suggestions for how to bring yours into compliance. As a real estate professional, you work tirelessly to market properties and connect buyers… Read more »
ADA Compliance for Real Estate Websites
Ep. 67: How Sales Is Like Dating
From the initial pickup line to nurturing a long-term relationship, sales and dating really do have a lot more in common than you might think. In this special Valentine’s Day episode of Stay Paid, Josh and Luke offer suggestions for breaking the ice, building rapport, and creating lasting, meaningful relationships. No swiping required!… Read more »
2023 Guide to Branding Your Real Estate Business
The guide that answers all your burning questions about how to best brand your real estate business and become the successful entrepreneur you were meant to be. When agents go about building a strong real estate business, one of the first things the smart ones do is brand their business. Why? There are compelling reasons… Read more »
11 Real Estate Influencers Agents Should Be Following
The world of real estate can get competitive, so it’s crucial for agents to understand what their peers are doing—particularly the most successful among them. If you’re looking to dominate your local real estate market, here are 11 thought leaders you need to follow on social media right away. Tom Ferry View this post on… Read more »
The Benefits of Pinterest for Real Estate Agents
If you’ve ever scoured a loved one’s Pinterest boards for gift ideas, you know the site can be a treasure trove of insight into people’s interests, including what they’re looking for in their dream home. As a real estate agent, there is immense opportunity in sites like Pinterest and Houzz to better understand your clients—their… Read more »
3 Forums Real Estate Agents Need to Join
The buyer’s journey has changed forever. Now that technology is a ubiquitous part of everyday life, prospects have access to vast quantities of information. Most customers complete 60% of the purchasing process before they even talk to a salesperson—they do research before buying nearly everything. This stat is so important to real estate agents because,… Read more »
How to Track Print Ads in Google Analytics
Google Analytics is a great tool for tracking your online marketing efforts. But what about when your ads aren’t online? Here’s a nifty trick for that. Google Analytics can be a great tool to improve your marketing efforts. It can show you where your visitors are coming from and what they do while they’re on… Read more »
SEO Basics for Beginners
Search Engine Optimization (SEO) can be a bit overwhelming—even reading through the basics can seem like you’re reading a foreign language. I can’t promise to make SEO simple. Too much goes into search engine rankings for that. (Some estimate that Google uses two-hundred factors in their algorithm.) But that doesn’t mean you need to feel… Read more »
Ep. 16: Business Blogging Made Simple
Content marketing is one of the best ways to attract inbound leads to your business. Marketers who embrace blogging see return on investment because of the exposure and the gravitas it adds to their brand reputation. The main issue that many service-based sales professionals struggle with is knowing where to begin. Key Points Blogging is… Read more »
Ep. 211 Jeff Lerner: Giving away millionaire secrets
How to Use Retargeting Ads as a Part of Your Digital Marketing Strategy Jeff Lerner is the epitome of the entrepreneur who simply won’t quit. During his interview with Luke and Josh, he explains that he: Dropped out of high school to become a jazz musician … Got fired from his first job after… Read more »
Your Complete Guide to Starting a Real Estate Blog
Are you at the beginning stages of developing a content marketing strategy? Do you want to add another powerful lead-generating tactic to your marketing plan? Could it be that you’re excited to share your expertise with your audience of ideal clients? All of these are supremely good reasons for starting a real estate blog. Real… Read more »
3 Tips for the Social Media Novice
Unless you’ve been sleeping for the past decade, you know that social media is essential to your business—your clients expect you to have a social media presence. These days, not being on social media is like not having a website. Consider these stats: 90% of the total US population uses social media actively. Facebook, the most popular platform,… Read more »
