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The guide that answers all your burning questions about how to best brand your real estate business and become the successful entrepreneur you were meant to be. When agents go about building a strong real estate business, one of the first things the smart ones do is brand their business. Why? There are compelling reasons… Read more »
The Definitive Guide to Branding Your Real Estate Business in 2020
11 Real Estate Influencers Agents Should Be Following
The world of real estate can get competitive, so it’s crucial for agents to understand what their peers are doing—particularly the most successful among them. If you’re looking to dominate your local real estate market, here are 11 thought leaders you need to follow on social media right away. Tom Ferry View this post on… Read more »
The Best Marketing Plan for Independent RIAs – What the Data Say
Updated May 5, 2021 There is no shortage of advice available to RIAs and other financial professionals about how to market their businesses. I’ve seen advice ranging from sending birthday and holiday cards to hiring a marketing firm or consultant whose expertise is working with financial services professionals. But if you’re a new RIA (independent… Read more »
How to Clean Your List and Get Better Open Rates
Updated March 12, 2021 Email marketing can be an amazing way to connect with clients and prospects. Email helps you build relationships, stay top of mind, and leave the lines of communication open for referrals and repeat transactions. Of course, you’re only going to get results if people are actually seeing what you send. Too… Read more »
Starting Conversations using ALTV
For the past 10 years, American Lifestyle magazine has been celebrating the flavor and flair of life in the United States, delighting readers with articles that traverse through the nation’s sights, sounds, smells, and tastes. However, more often than not, these articles take us to places so beautiful that words don’t do it justice, to… Read more »
5 Examples of COVID-19 Postcards for Agents
Agents need a quick but effective way to nurture relationships within their sphere. COVID-19 postcards for agents are an economical and efficient solution. If you listen to some of the top real estate podcasts that have been streaming during the last six to eight weeks, you’ll hear experts advising their listeners to keep their marketing… Read more »
Ep. 211 Jeff Lerner: Giving away millionaire secrets
How to Use Retargeting Ads as a Part of Your Digital Marketing Strategy Jeff Lerner is the epitome of the entrepreneur who simply won’t quit. During his interview with Luke and Josh, he explains that he: Dropped out of high school to become a jazz musician … Got fired from his first job after… Read more »
How to Track Print Ads in Google Analytics
Google Analytics can be a great tool to improve your marketing efforts. It can show you where your visitors are coming from and what they do while they’re on your site. For example, looking at the referral traffic, you can see all the sites that sent traffic your way and if they completed any goals… Read more »
7 Costly Mistakes Everyone Makes with Direct Mail Marketing Campaigns
Congratulate yourself on making the decision to start using direct mail! Direct mail is a marketing tool that, unfortunately, some business owners don’t believe in. But you know better! Still, you do need to take some care when using direct mail. Specifically, you want to avoid these seven costly mistakes when planning your direct mail… Read more »
Ep. 222: 4 ways to generate leads in 2021
4 Hot Marketing Ideas for 2021 They’ve been around for years but in 2021, these four marketing ideas—three based solidly on evolving technology and one on good old-fashion human contact—will be at the top of every smart entrepreneur’s list: YouTube videos Predictive analytics Marketing automation Relationship marketing YouTube: Video marketing has become essential… Read more »
3 Proven Real Estate Marketing Ideas for Busy Agents in 2020
Every real estate agent is faced with the same problem… there are only 24 hours in a day. So, if you want to get the most return for those hours and surpass your competition, you need to focus your real estate marketing plan on ideas that will deliver the most value in the least amount… Read more »
Ep. 169: Mary Grothe – How BQ Beats Out EQ When Driving ACTION in Sales
Bringing Business Intelligence and Emotional Intelligence Together There is some concern that the sometimes-fanatical allegiance to big data analysis, and the business intelligence it inspires, might overshadow the humanizing influence of the emotional intelligence people bring to decision making.[1] That’s a lot of big ideas shoved into one small sentence, so before we go… Read more »
