An agent looks at Luke Acree's Instagram profile on a cell phone screen.

11 Real Estate Influencers Agents Should Be Following

The world of real estate can get competitive, so it’s crucial for agents to understand what their peers are doing—particularly the most successful among them. If you’re looking to dominate your local real estate market, here are 11 thought leaders you need to follow on social media right away.  Tom Ferry View this post on… Read more »

Starting Conversations using ALTV

For the past 10 years, American Lifestyle magazine has been celebrating the flavor and flair of life in the United States, delighting readers with articles that traverse through the nation’s sights, sounds, smells, and tastes. However, more often than not, these articles take us to places so beautiful that words don’t do it justice, to… Read more »

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The Best Marketing Plan for Independent RIAs – What the Data Say

Updated May 5, 2021 There is no shortage of advice available to RIAs and other financial professionals about how to market their businesses. I’ve seen advice ranging from sending birthday and holiday cards to hiring a marketing firm or consultant whose expertise is working with financial services professionals. But if you’re a new RIA (independent… Read more »

How to Track Print Ads in Google Analytics

Google Analytics can be a great tool to improve your marketing efforts. It can show you where your visitors are coming from and what they do while they’re on your site. For example, looking at the referral traffic, you can see all the sites that sent traffic your way and if they completed any goals… Read more »

3 Proven Real Estate Marketing Ideas for Busy Agents in 2020

Every real estate agent is faced with the same problem… there are only 24 hours in a day. So, if you want to get the most return for those hours and surpass your competition, you need to focus your real estate marketing plan on ideas that will deliver the most value in the least amount… Read more »

Ep. 211 Jeff Lerner: Giving away millionaire secrets

 How to Use Retargeting Ads as a Part of Your Digital Marketing Strategy Jeff Lerner is the epitome of the entrepreneur who simply won’t quit. During his interview with Luke and Josh, he explains that he: Dropped out of high school to become a jazz musician … Got fired from his first job after… Read more »

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Ep. 222: 4 ways to generate leads in 2021

 4 Hot Marketing Ideas for 2021 They’ve been around for years but in 2021, these four marketing ideas—three based solidly on evolving technology and one on good old-fashion human contact—will be at the top of every smart entrepreneur’s list: YouTube videos Predictive analytics Marketing automation Relationship marketing   YouTube: Video marketing has become essential… Read more »

How to Improve Email Open Rates by Cleaning Your List

How to Clean Your List and Get Better Open Rates

Updated March 12, 2021 Email marketing can be an amazing way to connect with clients and prospects. Email helps you build relationships, stay top of mind, and leave the lines of communication open for referrals and repeat transactions. Of course, you’re only going to get results if people are actually seeing what you send. Too… Read more »

7 Costly Mistakes Everyone Makes with Direct Mail Marketing Campaigns

Congratulate yourself on making the decision to start using direct mail! Direct mail is a marketing tool that, unfortunately, some business owners don’t believe in.  But you know better! Still, you do need to take some care when using direct mail. Specifically, you want to avoid these seven costly mistakes when planning your direct mail… Read more »


The New and Improved

We’ve said it before and we’ll say it again: every great business needs a solid web presence to back it up. It doesn’t matter if you are a toy manufacturer from Kentucky or a sales and marketing company from California—a great website can help you stand apart from the competition and instill trust in your… Read more »