If done correctly, email marketing can be a successful way to capture brand exposure. However, it all boils down to the actual number of recipients that make the conscious decision to open your email. One surefire way to improve your open rates is by constructing an effective subject line. Below are a few tips to… Read more »
5 Tips to Create an Effective Email Subject Line
10 Crazy-Effective Ways Financial Advisors Can Get Referrals
For financial advisors, referrals are—and will probably always be—the primary method of generating new business. It seems like every business blogger out there has the best, top, greatest, or most unique ideas for generating referrals. Even so, regardless of the specific tactic you might use, to capitalize on the referral market, there are only two… Read more »
Timing Matters: When to Follow Up for More Effective Client Communication
Timing can be everything. So if your clients are busy or distracted when you call them to follow up, you’ll have a hard time engaging them in conversation. It’s important to call them just at the right time, and unfortunately, determining this time can take some trial and error. To give you a starting point,… Read more »
The New and Improved ALM.com
We’ve said it before and we’ll say it again: every great business needs a solid web presence to back it up. It doesn’t matter if you are a toy manufacturer from Kentucky or a sales and marketing company from California—a great website can help you stand apart from the competition and instill trust in your… Read more »
How to Segment Your Client List for More Effective Follow-Ups
To make following up with clients more personal and manageable, segment your list into targeted groups Bob knows that following up with his clients is vital to generating repeat business and referrals. So he creates a slick new mailer, excitedly sends it out to all his clients, and waits for the phone to ring …. Read more »
6 Video Marketing Tips For Real Estate Agents
Guest blogger Andre Oentoro promotes videos as marketing tools that excel at immediately capturing and keeping your audience’s attention, engaging them for longer periods, and enhancing recall. The internet and advent of third-party platforms like Zillow have forever changed how people look for available properties. While people most often find their real estate agent… Read more »
Ep. 199: 1M followers in 30 days with Brendan Kane
How to Write a Hook That Stands Out in a 3-Second World Back in 2015, Microsoft conducted a study about the shrinking attention span of humans. They surveyed 2,000 people and conducted brain scans of 112 others using electroencephalograms (EEGs). Their conclusion was that from the beginning of the mobile revolution in 2000, our… Read more »
Real Estate Agents Want to Know—Is Door Knocking Worth It?
Door knocking in the real estate industry is more than just a method of acquiring properties or clients; it’s an opportunity to build relationships and provide value. How do you know when something is worth doing? The answer is, naturally, subjective. Your decision will depend on various factors and personal considerations, including your enthusiasm for… Read more »
Ep. 378: Farming 101—Choosing. Marketing. Campaigning.
Increase Brand Recognition with Geo Farming Everything you need to know to create a profitable marketing campaign and increase your brand recognition Who should listen: Anyone who wants to improve their brand recognition by getting in front of an audience in a specific area. Key idea: Geo farming is a long-term game in which… Read more »
Finding Prospects Anywhere & Everywhere
If you’re in sales, then you need to be networking anywhere and everywhere, but there are definitely hotspots out there to focus your effort. Anytime you roll through one of these six places, make sure to wear your game face and make moves. Video Transcription Guys today we’re talking about networking and probably from day… Read more »
Is Buying Real Estate Leads Worth It in 2024?
Beyond the pros and cons, there is a bigger picture to consider when deciding whether paying for real estate leads is worth it The best lead generation system for Realtors® is the one that works for you. Some agents find great success with organic strategies, such as door knocking and blogging. Conversely, others rely on… Read more »
The Only 3 Real Estate Content Ideas You’ll Ever Need
Image source Here’s the problem with nearly all articles promising to offer you real estate content marketing ideas . . . They offer lists (sometimes really long lists) of disjointed content ideas that are meant to help stimulate the creative side of your brain about the types of content you can create—blogs, videos, newsletters, and… Read more »
