Ep. 187: From Welfare to $200K in One Year with Cody Butler

Posted on October 19, 2020

 How to Succeed in Sales It’s surprisingly simple … follow up on leads Cody Butler, this week’s Stay Paid guest, calls it a “massive mistake,” but that doesn’t stop agents and other entrepreneurs from doing it … they fail to follow up on leads. Rarely will someone make a significant commitment or purchase the… Read more »

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Even More Ways New Real Estate Agents Can Get Leads for Free

Posted on November 3, 2020

In the final part of this 3-part series, we’re still talking about how to get leads for free, but I’m adding a few affordable options. In this series, I’ve offered real estate lead generation ideas for new agents, and I’ve focused on ideas that don’t require any check equity. The reason is simple—new agents tend… Read more »

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The Best Personally Branded Real Estate Magazine for Clients: Why It Works

Posted on April 5, 2023

You don’t need me to tell you how competitive the real estate market is—no matter what direction home prices are headed—and how distinguishing yourself as the preferred agent in your area is tough, even under the best circumstances. In such an environment, a personalized real estate magazine acts like a battering ram that breaks through… Read more »

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5 Lead-Producing Direct Mail Marketing Ideas for Real Estate Agents

Posted on December 17, 2020

Updated September 20, 2023 The most successful direct mail campaigns provide genuine value that get you past the trash can and into the home Even today, when everyone seems glued to a computer screen or a smartphone, direct mail is still an effective way for real estate agents to get their brand and message in… Read more »

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Ep. 283: US Ambassador of Entrepreneurship Talks about Marketing’s Cutting Edge

Posted on September 20, 2021

 How to Produce High-Converting Content Who should listen: Entrepreneurs and small-business owners wanting expert advice and useful resources for maximizing the potential of their marketing, especially email and content marketing. Key idea: Personalization is essential to successful marketing, and the technology exists to make it easier than ever to implement. Action items: 1) Use… Read more »

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3 Proven Real Estate Marketing Ideas for Busy Agents

Posted on March 25, 2020

Updated June 2023 Every real estate agent is faced with the same problem: there are only 24 hours in a day. So, if you want to get the most return for those hours and surpass your competition, you need to focus your real estate marketing plan on ideas that will deliver the most value in… Read more »

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Ep. 224: Instagram—What to Post and How to GROW Your Following

Posted on February 25, 2021

— Instagram Growth Strategies for 2021 These tactics won’t cost you a dime. To grow organically on Instagram simply means to grow your following for free. Especially for entrepreneurs who may be just starting out, we recommend that you begin by maximizing the potential of your content and reaping the benefits of engaging with other… Read more »

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Ep. 288: Types, Tips, and Tools for Rock-Solid Lead Generation

Posted on October 7, 2021

 Lead Generation for Small Business A Guide to the Essentials of Small Business Leads Who should listen: Any small business owner who wants to diversify their lead generating activities and familiarize themselves with lead management technology. Key idea: When planning your marketing strategy, it’s critical that you consider where people are within your various… Read more »

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Ep. 430: The Secrets of Buying a Business—What You Need to Know

Posted on February 13, 2023

 Creating a Winning Partnership: A Guide to Strengthening Relationships with Business Sellers Key idea: You improve your chances of becoming the preferred buyer of a business when you develop a relationship with the seller, listen to discover their vision of an ideal transition, and then broker a deal that fulfills it. Given the number… Read more »

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Post-Purchase Touchpoints for Real Estate Agents: How to Stay in Touch with Your Clients

Posted on September 6, 2023

Even if you don’t have a large budget or an abundance of time, there are several very good reasons for developing a system of post-purchase touchpoints that enable you to keep in touch with past clients. Here you’ll discover some of the many incentives for staying in touch with clients after you’ve finalized a transaction…. Read more »

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2023 Financial Advisors’ Guide to Client Gifts Under $100

Posted on December 7, 2021

Updated September 21, 2023 A dollar isn’t worth what it used to be, but try telling that to the Financial Industry Regulatory Authority (FINRA). It’s been nearly 30 years since the FINRA gift rule last adjusted the client gift allowance from $50 to $100. For a financial advisor restricted to such a piddly amount, finding… Read more »

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The 11 Best Referral Marketing Ideas You Haven’t Tried

Posted on March 15, 2023

You already know that customer referrals are one of the best ways to get new leads (otherwise, why would you be reading this article?), so I’m not going to bore you with the details about their higher conversion rate (30%), retention rate (37%), or lifetime value (16%) when compared to nonreferred customers. I’m simply going… Read more »

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