Of all the types of marketing strategies out there, the one I’m about to discuss with you is easy to understand, simple to implement, and, above all, exceptionally effective. And whether you’re a real estate agent, independent financial advisor, insurance broker, roofer, landscaper, interior designer, or any other type of small business owner, you can… Read more »
The Best Marketing Strategies for Your Small Business
Ep 109: Beth Traverso – How to Win More Clients with Concierge-Level Service
Beth Traverso is a top agent and broker in Washington state. She started out in real estate more than 20 years ago by restoring and flipping properties. This year, her team is on track to generate $67 million in sales. Today on Stay Paid, Beth discusses how regular communication and an amazing attention to… Read more »
Training for Real Estate Agents: Beyond the Brokerage
Real estate is an information-rich industry, and being a real estate agent requires you to continue to learn and grow throughout your career. While there’s a lot to be said for getting out there and putting boots on the ground to learn about your local market, you’ll probably find that you need more instruction than… Read more »
How to Get the Most out of Your Name Searches on Google
If people are curious about you and want to learn more about your business, it’s likely that they might Google your name for more information. This can easily sway their opinion one way or another and, in some ways, offers a valuable first impression to potential clients. A lot of what is available on Google… Read more »
5 Most Powerful SMART Goals for Real Estate Agents in 2024
Updated December 2023 Have you ever made a New Year’s resolution only to forget about it within hours or days? In many cases, it’s probably because your resolution was too vague. “Close more deals” or “Find more leads” may be good goals, but they don’t do anything to create a path to help you meet… Read more »
Ep. 271: How to play and WIN the content game (with Jimmy Mackin)
The New Apple Privacy Rule: What Are Marketers Supposed to Do Now? Who should listen: Entrepreneurs looking for ways to use content marketing effectively and efficiently as a direct-to-consumer strategy. Key idea: The writing is on the wall—privacy laws will continue to hamper the effectiveness of push marketing. The best alternative is to attract… Read more »
Ep. 246: 5 Consumer Trends That Are Rocking It in 2021
Tips to Make 2021 Consumer Behavior Work for You Who should listen: This episode is for brands and retailers wanting to be on the cutting edge of the hottest trending consumer behaviors of 2021. Key idea: For today’s consumers, “value” means far more than getting what you paid for. Action item: Consider and change,… Read more »
10 Best Ways to Connect with Younger Homebuyers
According to NAR’s mid-year demographic survey, the average real estate agent is a 55-year-old white female who attended college and is a homeowner. By contrast, the median age of first-time homebuyers is 33. That means that real estate professionals may not be plugged in to the platforms and processes that make for effective marketing and… Read more »
ReminderMedia’s Fight for a Cure
With breast cancer’s long reaching tentacles, it’s almost impossible not to know someone who has been impacted by this relentless disease. For the third year, we’ve taken the initiative to honor National Breast Cancer month by raising awareness and funds for the cause. This year, we’ve partnered with the Breast Cancer Research Foundation, and are… Read more »
How to Find Houses for Sale by Owner (FSBO)
For sale by owners (FSBO) can be great opportunities to earn listings for real estate agents. All you have to do is convince the owner that they will be better off with your advice and guidance, so be ready to sell yourself and the value you provide. But before you have to worry about pitching,… Read more »
Ep. 171: Tamara Johnson: Dream big. Fail hard. Get back up.
This is Not a Failure to Success Story. Nor is it a story about succeeding and then failing. It’s not even a story illustrating the quaint but annoying panacea: Success is not final; failure is not fatal. It is, however, a story to which every entrepreneur can relate. It’s a story for anyone who… Read more »
Ep. 222: 4 ways to generate leads in 2021
4 Hot Marketing Ideas for 2021 They’ve been around for years but in 2021, these four marketing ideas—three based solidly on evolving technology and one on good old-fashion human contact—will be at the top of every smart entrepreneur’s list: YouTube videos Predictive analytics Marketing automation Relationship marketing YouTube: Video marketing has become essential… Read more »
