If you’re an independent insurance agent who struggles with attracting qualified leads and being remembered by your name rather than by the name of the carriers whose policies you sold, then social media presents a tremendous opportunity to affect both. Effective use of social media can improve both the quality of the customer experience you… Read more »
11 Wildly Effective Social Media Marketing Ideas for Insurance Agents
Optimizing Your Presence on Real Estate Portals
If you’ve ever tried to build a website or blog for your business, you know that competing with the major real estate portals for first-page ranking in online search engines is a daunting task. With so much content and millions of pageviews, portals like Realtor.com and Zillow enjoy a formidable online presence. The good news… Read more »
Ep 116: Randy Dickinson – Create an Irresistible Brand Story and Win More Clients
Randy Dickinson is a marketing expert who has collaborated with hundreds of financial professionals, charities, and other organizations. Today on Stay Paid, Randy discusses the StoryBrand technique, how to craft a compelling elevator pitch, and concrete steps you can take to make your business more marketable. Key Points Know your brand story and… Read more »
Ep. 289: Bravo’s Million Dollar Listing’s Kirsten Jordan on How to Do It All
What Does It Take to Sell Real Estate? Who should listen: Regardless of your profession, if you need help balancing a busy work schedule with an equally busy life, then this episode offers straight-up advice about what it takes. Key idea: If you need something to happen, then you’re going to need to plan… Read more »
Clean Your List and Improve Email Open Rates
Updated November 12, 2021 Anyone who tells you email marketing is dead isn’t a professional marketer (or they won’t be for long). According to Litmus.com, the ROI for email is 36:1. Think about that for a moment. For every $1 spent, the average return is $36. Personally, we’d take that every day, all day long…. Read more »
Ep. 149: Mike McCann – How Philly’s #1 Real Estate Agent Sold Over 10,000 Properties
Mike McCann has been the number one Philadelphia real estate agent for 32 years in a row. He runs the number one team in Pennsylvania (23rd in the nation), and has sold over 10,000 homes in his career. On today’s episode of Stay Paid, Mike explains the strategies and practices that have helped him… Read more »
Ep. 265: How to Lead, Hire, and Build Wealth (with Dana Gentry & Linda McKissack)
3 Top Tips for How to Become a Better Leader Who should listen: Anyone who wants some truly fantastic advice about leadership and agents who want more successful businesses. Key ideas: There are so many!! Action items: 1. Discover the vision your direct reports have for themselves. 2. Develop a 3- to 5-year vision… Read more »
Here’s What Agents Should Be Posting on Instagram and Social Media
Who knew that when you became a real estate agent, you’d also have to become a prolific social media expert? Google is full of queries asking about real estate agents and what they should be doing on Instagram and social media: Does Instagram work for REALTORS®? How do I market myself as a REALTOR® on… Read more »
How Real Estate Agents Can Use Psychology to Get More Client Referrals
Part 1 in our series: How Real Estate Agents Can Optimize Their Referral Marketing Strategies You don’t need to be told how valuable client referrals are to your real estate business. Even so, it’s worth trying to quantify the value they can add to your business and the commissions they can add to your pocket…. Read more »
Ep. 446: A Rags to Riches Story of Epic Proportions (with David Price)
What Is It That Makes Some People Able to Just Keep Going? Key idea: What happens in your life doesn’t happen to you—it happens for you. The difference between looking at events one way instead of the other lies in how you choose to respond. I get knocked down, but I get up again…. Read more »
Ep. 222: 4 ways to generate leads in 2021
4 Hot Marketing Ideas for 2021 They’ve been around for years but in 2021, these four marketing ideas—three based solidly on evolving technology and one on good old-fashion human contact—will be at the top of every smart entrepreneur’s list: YouTube videos Predictive analytics Marketing automation Relationship marketing YouTube: Video marketing has become essential… Read more »
Managing Your Online Reviews
“She helped me sell my home in a flash—BEST.AGENT.EVER.” “He was SO unprofessional. Would not recommend working with him to my worst enemy!” Thanks to the advent of the internet, we are able to post anything we want about anyone—lies and truth, good and bad. The long and short of it is that no matter… Read more »
