March of 2020 saw the new spring market grind to a halt as COVID-related shutdowns and fear swept the country. Subsequently, real estate agents and brokers developed new and innovative ways to serve clients in the process of buying and selling their homes, paving the way for one of the most active and extended market… Read more »
Preparing for the 2023 Spring Market
The 5 Best Sources of Real Estate Scripts
I’m assuming that if you’re reading this blog, it’s for one of two reasons: either you’ve decided to act on all that advice you’ve been getting about every agent’s need for good scripts, or the scripts you’re using haven’t lived up to their potential, and you’re looking for something better. So let me begin by… Read more »
7 Ways Agents Can Differentiate Their Service from the Competition
As of September 2023, the National Association of REALTORS® had a membership roster of more than 1.5 million people. Odds are, wherever you are there are plenty of other agents competing for the same clients and listings. So how can you ensure that your service and personality stands out so you can generate leads more… Read more »
The Best Marketing Plan for Financial Advisors – What the Data Say
Updated May 5, 2021 There is no shortage of advice available to financial advisors and broker-dealers about how to market their businesses. I’ve seen advice ranging from sending birthday and holiday cards to hiring a marketing firm or consultant whose expertise is working with financial services professionals. But if you’re a new advisor who’s only… Read more »
The Essential Content Marketing Plan for Real Estate Agents
In many industries, content creation and distribution has been a standard marketing practice for many years. However, in the real estate industry, many agents and brokers are just starting to adopt best practices for content. If you’re like many of your colleagues, your professional resolution includes getting on board with a more effective and consistent… Read more »
Top 5 S.M.A.R.T. Goals for Real Estate Agents
A new year means new opportunities, but only if you think S.M.A.R.T. If you’re a real estate agent looking to grow your business, you’ll need to have an effective plan of attack—clearly defined goals that are not only achievable but that will also move the needle for your business. That’s why setting S.M.A.R.T. goals is… Read more »
What the Launch of Zillow Offers Means for Agents
The increasing power of Zillow’s online platform since its launch in December 2004 has always been the source of a love it or loathe it conundrum for real estate professionals. While some enjoyed the access the platform gave them to buyer leads through its Premier Agent program, others saw the platform as double-dipping, forcing them… Read more »
Building Digital Connections to Leverage Past Clients
With the hustle and bustle of every day and the physical and social restrictions imposed by the current pandemic, it can be difficult to stay connected with your sphere of influence and your former clients. If you used to depend on touching base at the dog park or grocery store, you may find you no… Read more »
The 8 Best Tips to Drive Leads For Your Business
Leads are the lifeblood of all businesses. If you can’t acquire new leads, your business can’t grow. And while this is probably obvious to most business owners, there are still plenty who aren’t sure of the steps they need to take to keep their pipelines full. We have shared countless tips over the years to… Read more »
LendingTree Report Is Good News for Agents
Agents can expect more home sales in the next year, making now a critical time to get reacquainted with the people in your contact database. There’s no denying the COVID-19 pandemic has taken its toll on many lives and livelihoods, and it’s not over yet. Uncertainty still renders defunct what used to be our routines…. Read more »
Here’s How Small Business Owners Can Address Differences in the Workplace
There are so many challenges facing small business owners every day. From managing employees to making sure financial goals are met, it can be overwhelming to ensure everything is in place to take your business to the next level. But sometimes external forces that put pressure on you and your business can feel like the… Read more »
How You Can Put Your Marketing Budget to Good Use During Quarantine
If you’re like most small business owners, you’ve probably used your time since the coronavirus crisis began to think about ways to cut your budget. And while this is a valid strategy to consolidate your expenses and can help ensure your business makes it out of the crisis relatively unscathed, you may be cutting back… Read more »
