So many contacts, so little time. That’s the dilemma many professionals face when seeking referrals. To make the best use of your time, you need to prioritize your contact strategy. But after you reach out to your top clients, whom should you target? What qualities should you look for when selecting good sources for referrals?… Read more »
5 Traits to Look for in a Great Referral Source
How to Improve Engagement with Timely Content
Updated February 2024 The statistics are astounding . . . 500 million tweets are sent per day. (Social Sheppard) 1.3 billion images are shared on Instagram every day (Photutorial) 150 thousand new videos are uploaded on YouTube per minute. (Wyzowl) 4.75 billion pieces of content are shared on Facebook each day. (Wishpond) With so many… Read more »
American Lifestyle Magazine Is Getting an Updated Look!
We’re excited to announce that in Issue 70 of American Lifestyle magazine—with deadlines beginning this spring—we’ll be updating our look! Don’t worry! We’re not talking a major redesign—just a simplified and more modern look that is easily translatable to the digital environment. Everything that you know and love about American Lifestyle will remain the same,… Read more »
How to Make and Stick with Your New Year’s Resolutions
It’s that time of year again. When the calendar flips to January, hopeful individuals and small businesses resolve to change their ways—to be more successful, happier, or just better in general. Yes, it’s time for our annual New Year’s resolutions. But why do we make them? And do they really work? According to a recent… Read more »
5 Reasons to Integrate Your Content Marketing and Social Media Strategies
Updated August 2023 It’s a fact—content marketing is far more than just a buzzword or fad. It’s one of the most important and critical elements in the strategic marketing plan of every top business. Whether you’re a large real estate brokerage or a single agent, it’s one of the most powerful tools available for connecting… Read more »
3 Ways Agents Can Revitalize Their Business
Creating a fruitful career in sales is a true accomplishment. But when you have a great sphere of influence, work in a solid market, and have deals coming in, it can be hard not to rest on your laurels. To remain a top producer, you cannot afford to stay still for long. It isn’t that… Read more »
Everything Agents Need to Know about Redfin
Agents need to be in the know when it comes to Redfin. This modern brokerage represents a trend in real estate, where technological advances are upending the status quo, and relatively new players are quickly becoming big players. Even if you have no interest in working for Redfin, you should familiarize yourself with the company’s… Read more »
Are Open Houses Worth It for Sellers?
DOWNLOAD: FREE OPEN HOUSE KIT For decades, open houses were one of the primary methods sellers’ agents used to find buyers for their listings. But, in recent years, open houses have begun to fall somewhat out of favor—made unnecessary, in the eyes of some, by the rise of digital marketing and a greater interest in… Read more »
3 Ways to Use Facebook to Spy on Competitors and Gather Competitive Intelligence
In a cutthroat marketplace, knowledge is power. Use these untapped Facebook features to spy on competitors and gather competitive intelligence. We all know that Facebook makes for a profitable digital marketing tool for your business, especially when it comes to utilizing a Facebook business page. But did you know that there are several ways you… Read more »
Using an Open House to Capture Leads
There are plenty of agents and homebuyers who believe that an open house is an outdated tool in real estate. After all, virtual tours and apps have made the process of homebuying nearly entirely possible through online browsing alone. DOWNLOAD: FREE OPEN HOUSE KIT However, as a real estate agent, open houses are still a… Read more »
4 Mistakes Agents Need to Avoid When Listing a Property
Whether you’re a new agent or have been in the field for years, you know very well that the real estate market can be incredibly competitive. With so many properties for sale at any given moment, the key to success is to create a listing that really stands out. But, while it’s important to know… Read more »
The Listing Appointment and Open House Tips and Tricks You Need
Whether you are prepping for either an upcoming listing appointment or an open house on the horizon (or both), it’s easy to get overwhelmed. Keep these tips in mind for when you need a boost of confidence as you prepare for either of these events on your calendar. DOWNLOAD: FREE OPEN HOUSE KIT Listing appointment… Read more »
