Part 2 in our series: How Real Estate Agents Can Optimize Their Referral Marketing Strategies Why client appreciation events are not as popular among real estate agents as they are, say, among financial advisors, I can’t imagine. But this is something I do know . . . If you’re an agent (or, frankly, any other… Read more »
How Million-Dollar Agents Use Client Appreciation Events to Get Referrals
Ep. 260: The 3 Hidden Secrets We Found in 2021 Sales Stats
What 2021 Sales Statistics Say about Lead Generation, Follow-Up, and Referrals Who should listen: Sales professionals interested in their profession’s most important statistics, how they compare, and advice for improving. Key idea: Three simple actions can improve your results . . . all you need to do is take them. Action item: Call the… Read more »
How to Explain the End of Zillow Offers to Your Clients
For many real estate professionals, Zillow often seems to represent an existential threat to their businesses, and to the industry as a whole. The scale of their influence and impact, as well as their online dominance, have long been a source of frustration for agents and brokers. The launch of their iBuyer, Zillow Offers, in… Read more »
Diversifying Your Current Client Base
The past year-plus of pandemic living has, in many ways, made many people and communities withdraw from their accustomed way of living. While some have found it easy and exciting to branch out and return to their previous level of social interaction, others may still be struggling to find their footing in a post-pandemic world…. Read more »
3 Tough Real Estate Questions Every New Agent Needs to Be Prepared to Answer
How long have you been an agent? Why should I do business with you? How are you going to find/sell my house? Whether you’re preparing for your first listing presentation or you’ve already been through your first and are suffering some mild trauma, I want to put you at ease by sharing some positive news…. Read more »
7 Ways to Promote Yourself and Your Real Estate Listings With Video
You hear all the time that video marketing is an effective way to promote your listings and your business as a real estate professional. However, for many agents and brokers, it can be intimidating to consider launching a video presence online and on social media. The good news? You don’t have to look like an… Read more »
Real Estate Newsletters for Clients – Ideas and Options
After a while, coming up with new ideas for your real estate client newsletter can be . . . how do I say this nicely . . . trying. You’ve written the usual articles: tips for homebuyers and sellers, renovations with the highest ROI, the importance of curb appeal, what to look for in an… Read more »
Ep. 298: Email Marketing: Testing What Works
Subject Line Testing and Other A/B Split Testing Techniques Who should listen: Anyone wanting to improve the effectiveness of their email marketing, including their open rate, click-through rate, and more. Key idea: If you don’t test, you won’t know what is working and what needs to be adjusted. Action item: Conduct an A/B test… Read more »
The Future Impact of AI on the Real Estate Market
Guest blogger Abhi Golhar shares his observations and thoughts about the present and future role of AI in real estate. Artificial intelligence is proven to be one of the most major disruptors of the proptech transformation in real estate. This real estate sector is discovering how to handle the huge volumes of data that buildings… Read more »
ReminderMedia Partners with SHARE Cancer Support
For the past 8 years, ReminderMedia has partnered with various charitable organizations to help raise funds and awareness for the remarkable work they do. This year, we selected SHARE Cancer Support, a national nonprofit that supports, educates, and empowers women affected by breast, ovarian, uterine, or metastatic breast cancer, with a special focus on medically… Read more »
Ep. 378: Farming 101—Choosing. Marketing. Campaigning.
Increase Brand Recognition with Geo Farming Everything you need to know to create a profitable marketing campaign and increase your brand recognition Who should listen: Anyone who wants to improve their brand recognition by getting in front of an audience in a specific area. Key idea: Geo farming is a long-term game in which… Read more »
10 Ways New Agents Can Adapt to Changes in the Real Estate Market
Since hitting a trough in the years following the 2008 mortgage meltdown, the number of real estate agents in the United States has grown steadily, reaching almost 1.5 million by the end of 2020, according to the National Association of REALTORS®. This upward trend has been helped along, no doubt, by the record-setting pace of… Read more »
