Let me guess. You’re either a small business owner who’s discovered that you need to do way more writing than you ever planned to (or maybe you were hoping to avoid it entirely) . . . Or you work for said business owner and the part of your job description that includes “other duties… Read more »
How to Write an Email Marketing Newsletter: A Guide for People Who Aren’t Writers (or Even Marketers)
The Future Impact of AI on the Real Estate Market
Guest blogger Abhi Golhar shares his observations and thoughts about the present and future role of AI in real estate. Artificial intelligence is proven to be one of the most major disruptors of the proptech transformation in real estate. This real estate sector is discovering how to handle the huge volumes of data that buildings… Read more »
Will AI Replace Financial Advisors? 4 Ways to Outshine the Latest Tech
There’s no question that AI and finance are made for one another, but will AI replace financial advisors? Ensure you stay relevant with these uniquely human tactics. I recently came across a Reddit conversation where a student working to become a CFP asked, “Will AI replace financial advisors?” They were concerned about spending years pursuing… Read more »
How Facebook Pixel Can Transform Your Business
Considering all the time and resources you spend marketing on Facebook, you want to know that you’re getting the best possible return on your investment. Facebook Pixel is a sophisticated piece of code that gives you a bird’s-eye view of your digital marketing efforts across Facebook and your website. And it’s revolutionizing the way people… Read more »
Stop Showing So Many Homes. Adam Boxman’s System for Building a Buyer-Based Business.
Most real estate agents spend their careers chasing listings. Adam Boxman spent his mastering buyers—and built a business most agents would envy. With 20 years in real estate, over 500 families served, and 90% of his current business coming from repeat clients and referrals, Boxman has proven something the industry largely ignores: working with buyers,… Read more »
The Open House Playbook: How One Real Estate Team Closed 22 Deals with a Repeatable System
Out of 249 total transactions last year, the Acree Brothers Realty team in Lynchburg, Virginia, closed 22 deals that originated from open houses. One agent on the team, Tim, accounted for 10 of those by doing what most agents won’t: holding open houses consistently, week after week, and following a system that turns casual visitors… Read more »
Why Your Real Estate Business Isn’t Growing
You don’t have a marketing problem—you have a decision problem. When a real estate business slows down, most agents assume they need more marketing. More ads. More social posts. Another open house. Another lead source. But a recent Stay Paid podcast call-in episode revealed a different reality: most growth problems come down to a few… Read more »
The Referral Strategy Behind 230 Real Estate Closings in 2025
Most agents understand the value of relationships. Where many struggle is maintaining those relationships consistently between transactions. Closings come and go, but without a system in place, visibility fades, and with it, familiarity and relevance. If you’re a real estate agent searching for ways to grow your business through referrals, you may not know who… Read more »
AI Just Made Lead Generation Smarter—See Who’s Ready to Move
Succeeding in the real estate industry is about more than networking and charming your new clients. It’s also about staying on top of data-driven insights. Today, AI-powered predictive analytics are at the forefront, analyzing vast amounts of information to identify people who are likely to move and giving you a golden opportunity to connect with… Read more »
AI can’t fake you: How to stay real and win trust with your personal brand
Artificial intelligence is everywhere—from social captions to listing descriptions to client emails. It’s made marketing faster, but it’s also made authenticity harder to spot. If everyone’s using AI to look perfect online, how do you stand out as real? The answer isn’t to ditch AI—it’s to know when to use it and when to be… Read more »
How to Build a Marketing System That Generates Leads While You Sleep
For many real estate agents, success can feel like an endless cycle: chasing leads, managing listings, posting on social media, and trying to stay visible in a crowded market. The hustle is real. But what if you could have a marketing system for real estate agents that works around the clock for you—bringing in warm… Read more »
Facebook Ads vs. Mailers: What Gets Better Real Estate Leads?
Marketing is all about reaching the right people with the right message, and in real estate, two of the most popular ways to do that are Facebook ads and direct mailers. But which one should you actually throw your budget behind? Which can you expect to bring in consistent leads? Well, why not both?… Read more »
