Marketing is all about reaching the right people with the right message, and in real estate, two of the most popular ways to do that are Facebook ads and direct mailers. But which one should you actually throw your budget behind? Which can you expect to bring in consistent leads? Well, why not both?… Read more »
Facebook Ads vs. Mailers: What Gets Better Real Estate Leads?
How to Use Circle Prospecting to Generate More Real Estate Leads
Building a strong pipeline of leads is essential in real estate, and one of the most effective yet underutilized strategies is circle prospecting. Instead of waiting for clients to come to you, this technique involves reaching out to homeowners living near a recently listed, sold, or pending property in order to see who might express… Read more »
Grow Your Real Estate Business through Strategic Partnerships
Generating a consistent stream of leads is the lifeblood of any successful real estate career, but you don’t have to rely solely on online marketing and open houses to achieve this. Consider an often underutilized yet incredibly effective strategy: building strong partnerships with related professionals. By collaborating strategically with others in your or an adjacent… Read more »
How to Create a Lead Magnet [FREE Examples]
When it comes to knowing how to create a lead magnet that attracts a steady stream of new prospects, there are some critical elements you won’t want to neglect. Whether you’re a real estate agent, insurance broker, financial professional, or other type of service provider, finding new clients can feel like an uphill battle. Cold… Read more »
Every Key Tip Brokers Need to Master Insurance Email Marketing
Use this ultimate guide to discover the most effective insurance email marketing secrets and optimize the impact of your client touchpoints. Email marketing is one of the most powerful tools in an insurance agent’s toolbox. Even so, many underutilize its potential, being satisfied to send a semiannual or annual policy renewal notice. FREE DOWNLOAD: 15… Read more »
Will AI Replace Financial Advisors? 4 Ways to Outshine the Latest Tech
There’s no question that AI and finance are made for one another, but will AI replace financial advisors? Ensure you stay relevant with these uniquely human tactics. I recently came across a Reddit conversation where a student working to become a CFP asked, “Will AI replace financial advisors?” They were concerned about spending years pursuing… Read more »
The Best Realtor® Closing Gifts for Buyers
Ideally, you want a truly unique, high-quality, well-appreciated, personal closing gift that won’t break the bank and has the added benefit of consistently keeping you top of mind for referrals and repeat business. In an industry such as real estate, where nurturing and managing customer relationships is a main driver of new, repeat, and referral… Read more »
Using Predictive Analytics in Real Estate: Identifying Homeowners Likely to Move
Predictive analytics will optimize your marketing strategies, significantly increasing the quality of your lead generation and improving conversion rates In today’s data-driven world, businesses across various industries are leveraging the power of artificial intelligence (AI) in astonishing ways. In particular, AI-powered predictive analytics utilizes historical data and statistical models an ever-increasing number of ways to… Read more »
7 Winning Instagram Strategies for Financial Advisors
Guest blogger Andre Oentoro shares savvy strategies that will turbocharge your financial advisory prowess and influence on Instagram. Instagram, once the humble home of latte art and sunset selfies, has transformed into a dynamic stage for businesses across various industries, including the financial services sector. With a staggering 2.35 billion monthly active users, this social… Read more »
What Financial Professionals Should Be Posting to Social Media to Attract Leads
Among the available marketing strategies for financial advisors, social media is fast becoming a way for independent broker-dealers and registered investment advisors to level the playing field and grow their practices In the increasingly competitive world of expert financial services, the role of marketing has taken on new significance. While traditional marketing methods still have… Read more »
Real Estate Agents Want to Know—Is Door Knocking Worth It?
Door knocking in the real estate industry is more than just a method of acquiring properties or clients; it’s an opportunity to build relationships and provide value. How do you know when something is worth doing? The answer is, naturally, subjective. Your decision will depend on various factors and personal considerations, including your enthusiasm for… Read more »
ReminderMedia Branded Magazines Readership Survey
31% of recipients were prompted to refer the professional who sent them the magazine in the last 12 months. Why conduct a readership survey? In January 2023, we engaged GfK MRI to conduct an online study of your clients—the people who receive both the print and digital versions of American Lifestyle, Start Healthy, and Good… Read more »
