After a while, coming up with new ideas for your real estate client newsletter can be . . . how do I say this nicely . . . trying. You’ve written the usual articles: tips for homebuyers and sellers, renovations with the highest ROI, the importance of curb appeal, what to look for in an… Read more »
Real Estate Newsletters for Clients – Ideas and Options
Content Pillars for Social Media: A Beginner’s Guide for Busy Real Estate Agents
Social media managers can get deep into the weeds when developing their content pillars and aligning them with an overall social media marketing strategy. They consider factors such as page authority, keyword optimization, backlinks, and a bunch of other technical aspects that only the professionals truly understand. We won’t get that deep—your job is to… Read more »
How to Explain the End of Zillow Offers to Your Clients
For many real estate professionals, Zillow often seems to represent an existential threat to their businesses, and to the industry as a whole. The scale of their influence and impact, as well as their online dominance, have long been a source of frustration for agents and brokers. The launch of their iBuyer, Zillow Offers, in… Read more »
How to Create a Lead Magnet [FREE Examples]
When it comes to knowing how to create a lead magnet that attracts a steady stream of new prospects, there are some critical elements you won’t want to neglect. Whether you’re a real estate agent, insurance broker, financial professional, or other type of service provider, finding new clients can feel like an uphill battle. Cold… Read more »
This is Business AND Personal: Win Facebook with This Two-Pronged Strategy
We’ve talked previously about the importance of creating a dedicated Facebook page for your business. But, the truth is, there are some features your personal profile offers that you just can’t get with a business page. That’s why service-based sales professionals should promote themselves on their personal profile, as well as their business page. Keep… Read more »
Why long-form YouTube still wins for real estate agents
Most real estate agents know they should be creating video content. The problem is that many are chasing trends instead of building a strategy. They post short clips inconsistently, try to appeal to everyone, and eventually burn out when the results do not come quickly. In this episode of Stay Paid, Christian Walsh offers a… Read more »
How to Scale Your Business Without Losing the Personal Touch
Growth creates a new kind of problem. At first, business owners focus on finding clients. Then suddenly, the challenge becomes managing them all without sacrificing the relationships that fueled the growth in the first place. That is exactly where Amanda found herself in this Stay Paid live Q&A episode. Calling in from Dublin, Ireland, the… Read more »
Stop Showing So Many Homes. Adam Boxman’s System for Building a Buyer-Based Business.
Most real estate agents spend their careers chasing listings. Adam Boxman spent his mastering buyers—and built a business most agents would envy. With 20 years in real estate, over 500 families served, and 90% of his current business coming from repeat clients and referrals, Boxman has proven something the industry largely ignores: working with buyers,… Read more »
The Open House Playbook: How One Real Estate Team Closed 22 Deals with a Repeatable System
Out of 249 total transactions last year, the Acree Brothers Realty team in Lynchburg, Virginia, closed 22 deals that originated from open houses. One agent on the team, Tim, accounted for 10 of those by doing what most agents won’t: holding open houses consistently, week after week, and following a system that turns casual visitors… Read more »
Why Your Real Estate Business Isn’t Growing
You don’t have a marketing problem—you have a decision problem. When a real estate business slows down, most agents assume they need more marketing. More ads. More social posts. Another open house. Another lead source. But a recent Stay Paid podcast call-in episode revealed a different reality: most growth problems come down to a few… Read more »
The Referral Strategy Behind 230 Real Estate Closings in 2025
Most agents understand the value of relationships. Where many struggle is maintaining those relationships consistently between transactions. Closings come and go, but without a system in place, visibility fades, and with it, familiarity and relevance. If you’re a real estate agent searching for ways to grow your business through referrals, you may not know who… Read more »
AI Just Made Lead Generation Smarter—See Who’s Ready to Move
Succeeding in the real estate industry is about more than networking and charming your new clients. It’s also about staying on top of data-driven insights. Today, AI-powered predictive analytics are at the forefront, analyzing vast amounts of information to identify people who are likely to move and giving you a golden opportunity to connect with… Read more »
