You may think that influencers are only celebrities, Instagram models, and big-time bloggers, but every niche and every market has its own influencers. When you create content that is helpful, relevant, and value-added, you create a community of fans and followers who look to you for advice and inspiration. Over time, you’ll be top of… Read more »
4 Types of Content Agents Need for Lead Generation
The Complete Guide to Creating a Brand Identity for Real Estate Agents
At one time, all you needed to find success as a real estate agent was a box of business cards, a decent headshot, and a place to hang your license. Now, however, individual agents, team leaders, and brokers are working to define themselves and their services through branding and marketing. An effective real estate branding… Read more »
Preparing for the 2023 Spring Market
March of 2020 saw the new spring market grind to a halt as COVID-related shutdowns and fear swept the country. Subsequently, real estate agents and brokers developed new and innovative ways to serve clients in the process of buying and selling their homes, paving the way for one of the most active and extended market… Read more »
What the Launch of Zillow Offers Means for Agents
The increasing power of Zillow’s online platform since its launch in December 2004 has always been the source of a love it or loathe it conundrum for real estate professionals. While some enjoyed the access the platform gave them to buyer leads through its Premier Agent program, others saw the platform as double-dipping, forcing them… Read more »
Ep. 227: The Hidden Danger That Can Derail Your Career with Andrea Blum
The Absolute Worst Thing You Can Do With A Script is Stick to It You’re a thinking human being, so simply because you have a script doesn’t mean you have to stop speaking like one. There are three steps to take when practicing real estate scripts that will prevent you from sounding like an… Read more »
5 Easy Ways to Use Video Marketing for Real Estate
It seems that two things are generally true when it comes to video marketing for real estate: everyone knows they should be doing something and everyone is reluctant to start. For some people, the problem is tech-related—they’re just not sure what platforms to use and how to ensure a professional result. For others, the reluctance… Read more »
Ep. 240: Four Social Media Platforms You’re Not Using (But Should Be)
How to Boost Your Social Media Presence Instantly Who should listen: If you’re an entrepreneur and you want to increase your social media presence while encouraging more engagement, then this episode is for you. Key point: LinkedIn, Pinterest, Quora, and Clubhouse are less saturated social media platforms that you can use to get and… Read more »
Ep. 241: Turning Webinars into MASSIVE Concrete Business (with Brad Swineheart)
How Not to Suck at Webinars Who should listen: This episode is for sales and service professionals who want to know how to host a stellar, live webinar that will absolutely produce leads. Key point: Webinars are excellent sources of new leads, but you need to know how to translate face-to-face speaking skills to… Read more »
The 5 Best Sources of Real Estate Scripts
I’m assuming that if you’re reading this blog, it’s for one of two reasons: either you’ve decided to act on all that advice you’ve been getting about every agent’s need for good scripts, or the scripts you’re using haven’t lived up to their potential, and you’re looking for something better. So let me begin by… Read more »
Ep. 243: How to Master Relationship Marketing (with Glennda Baker)
How Does Relationship Marketing Work? If you’re going to understand relationship marketing, you need to start by knowing that it’s not a short-term strategy. Who should listen: Anyone who wants to understand how they can effectively implement relationship marketing in their business. Key Point: If you don’t form lasting relationships with your clients, you’re… Read more »
The Best Marketing Plan for Financial Advisors – What the Data Say
Updated May 5, 2021 There is no shortage of advice available to financial advisors and broker-dealers about how to market their businesses. I’ve seen advice ranging from sending birthday and holiday cards to hiring a marketing firm or consultant whose expertise is working with financial services professionals. But if you’re a new advisor who’s only… Read more »
Ep. 181: Why Andy Dane Carter Tripled His Marketing Budget
If You Want to Build Brand Recognition, You’ve Got to Stay in the Game The two questions listeners of Stay Paid most often ask are, “How do I consistently get leads?” and “How do I become a top producer?” Our answer to both questions is always the same, and it’s amazing (and gratifying) how… Read more »
