Even the most unorganized person can appreciate a good list every once in a while. There’s no denying that creating and following a list can help increase productivity. But, what about finding that productive balance while on social media platforms such as Facebook? Fortunately, Facebook offers a feature that allows users to categorize their friends… Read more »
How to Utilize Facebook Friend Lists for Follow-Up
The Stages of a Sales Funnel No One Talks About
I like to summarize the stages of a relationship between a salesperson and a prospect with a simple acronym, CARR. These are the four stages that occur as you advance a potential client through your funnel. There are negative parts in this process, but when you start to get comfortable with them, you can fortify… Read more »
The Perfect Number of Customer Touchpoints Finally Revealed
How many customer touchpoints does it take for customers to know, like, and trust you enough to do business with you? Have you heard this story about Red Bull? When it was first introduced to consumers in London, England, it faced stiff competition from well-entrenched soft drink and soda brands. Rather than compete head-on, the… Read more »
How Agents Can Build Authentic Customer Relationships on Social Media
Get genuine advice for creating mutually beneficial, trusting bonds with homebuyers and sellers to increase client retention and their lifetime value. I’m super happy you found this blog, but before beginning, let’s revisit its title. This is not another piece about how agents can “build connections” or “grow a following.” Nor is it simply about… Read more »
4 Future-Oriented Strategies to Ensure You Succeed in Real Estate
Here are four ways to secure your place in a rapidly evolving industry and remain an invaluable asset central to the process of buying and selling real estate. In the first of this two-part series on the future of real estate agents, I referred to a number of events that have brought us to …. Read more »
The 4 Pillars of a Great Leader
What makes a great leader? As someone who strives every day to be the best leader possible, I’ve spent a lot of time thinking about this. And I’ve come to the conclusion there are four things that make a leader truly great. 1. A great leader sets the vision. As Stephen Covey says in The… Read more »
New Additions to Our Tear Out Card Library
We’ve got exciting news for senders of American Lifestyle magazine. ReminderMedia has partnered with three great organizations to make new additions to our For a Cause Tear Out Card category. Platinum subscribers can now show their support for the ASPCA, HopeFULL, and The Children’s Hospital of Philadelphia by customizing their Tear Out Cards in their… Read more »
What the Predictive Index Can Tell You About Your Salespeople
Discover the Predictive Index®: what it is, how it works, what it can tell you, and why you may want to add it to your sales recruitment strategy. While deciding to expand your sales team is an exciting one, it’s only the first step. Next comes the taxing effort of recruiting someone. We all know… Read more »
How to Host a Successful Educational Seminar [8-Step Process]
Guest blogger Mike Thurman suggests how to plan educational seminars with an emphasis on marketing and capturing leads. Hosting educational seminars is one of the most effective methods to market yourself as a credible figure in your industry. However, there are countless ways to plan a successful seminar, so it can be overwhelming to get… Read more »
SEO vs. AI: What Real Estate Agents Need to Know to Stay Relevant
Once upon a time, people searched for homes in the Sunday paper. In the past few decades, though, they’ve primarily used the internet—specifically Google. Today, the game has changed even more. Buyers are still googling, but they’re also asking ChatGPT things like “Where’s the best neighborhood for families near Charlotte?” and “How much should I… Read more »
How to Survive the Attack of the Robo-Advisors
Automation has been a popular topic as of late, with the concern that many jobs currently occupied by actual humans will become obsolete as technology advances. Those who work in the financial services industry certainly aren’t immune to the threat of automation. In fact, there are already a number of popular apps and websites meant… Read more »
Why You Need to Embrace Adversity
There’s no getting around it: change is uncomfortable. But it’s also the path to greatness. If you’re serious about becoming successful, you need to learn to embrace being uncomfortable. The only way to grow, personally and professionally, is to step into the unknown. Don’t let the fear of rejection stop you. Dr. Joe Dispenza is a… Read more »
