Don’t leave a lackluster voicemail again. In sales we often overlook this part of the job, but it’s important to scrutinize our voicemail scripts and make them as effective as possible. Do your best to perfect every message with these tips from Luke Acree. Video Transcription Guys were going through the series of cold calling… Read more »
4 Tips for Leaving Voicemails That Get a Response
Why Every Business Needs a Vision Statement
“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” ~Jack Welch, former CEO of General Electric Everyone has personal goals—it’s human nature. Whether it’s something trivial like losing a few pounds or something of greater magnitude like by a house, setting goals gives us something… Read more »
5 Unique Ideas for How to Win a Listing Presentation
If you’re wondering how to win a listing presentation or a buyer presentation with more regularity, these sure and easy tactics are just what you need. How often do you walk away from a buyer or listing presentation having won the right to find or sell a prospect’s home? If you consider NAR’s most recent… Read more »
What the Predictive Index Can Tell You About Your Salespeople
Discover the Predictive Index®: what it is, how it works, what it can tell you, and why you may want to add it to your sales recruitment strategy. While deciding to expand your sales team is an exciting one, it’s only the first step. Next comes the taxing effort of recruiting someone. We all know… Read more »
Learn How to Respond to Your Mistakes
We can’t get it right every time. We are bound to mess up something at work, whether it’s forgetting a meeting, an email, or an important phone call—we’re only human. What’s important is how we respond to our mistakes. Every bad experience can always produce a positive outcome if we allow ourselves to learn from… Read more »
Truth in Advertising: Examples of Brutally Honest Marketing That Paid Off
When done well, with sincerity and a commitment to do better, owning up to messing up can endear you to consumers. The Federal Trade Commission’s “truth in advertising” law stipulates that advertisements must be “truthful, not misleading, and, when appropriate, backed by scientific evidence.” This is all well and good, but did marketers really need… Read more »
4 Ways That Will Help You Manage Your Stress
Life can be totally unpredictable. We often deal with a constant state of sensory overload. Modern conveniences like social media and email have made it easier to stay in touch, but it also means we’re permanently available. It can be a struggle to step away from the long list of tasks and projects that have… Read more »
SEO vs. AI: What Real Estate Agents Need to Know to Stay Relevant
Once upon a time, people searched for homes in the Sunday paper. In the past few decades, though, they’ve primarily used the internet—specifically Google. Today, the game has changed even more. Buyers are still googling, but they’re also asking ChatGPT things like “Where’s the best neighborhood for families near Charlotte?” and “How much should I… Read more »
The Perfect Number of Customer Touchpoints Finally Revealed
How many customer touchpoints does it take for customers to know, like, and trust you enough to do business with you? Have you heard this story about Red Bull? When it was first introduced to consumers in London, England, it faced stiff competition from well-entrenched soft drink and soda brands. Rather than compete head-on, the… Read more »
5 Facebook Ads Real Estate Agents Should Consistently Run
For a very long time now, Facebook has been one of the most popular ways for real estate agents to connect with clients through targeted ads. And that’s showing few signs of slowing down—especially as more agents enter the fray every year, and it becomes more difficult to reach relevant leads organically. If you’re a… Read more »
Top 3 Timeless Real Estate Marketing Strategies
Marketing trends may come and go, but there are some timeless strategies you can apply that will always help you win more listings and close more business. 1. Get more personal with clients and prospects The real estate industry seems to be all about innovation. Just about every day someone is talking about the latest… Read more »
Handle Objections Like a Boss
In this episode of Above The Noise, Luke Acree talks about how to overcome objections as they arise by outlining three general tactics that you can apply to any pitch, any prospect. Video Transcription Guys today we’re talking about cold calling and I want to talk a little bit more about this topic of handling… Read more »
