Whether you’re a real estate agent, financial advisor, insurance agent, or any other service-based sales professional, the only way you will survive automation is by rising above the mediocrity of a transactional service. What do I mean by transactional? Transactional service is executing the job in the way that your customers have come to expect—taking… Read more »
How to Outperform the iBuyers and Robo-Advisors
Stay Top of Mind with Clients This Summer
It’s June, which means summer is just around the corner. Many of your clients (and would-be clients) are gearing up for fun, warm weather activities such as cookouts, picnics, and outdoor community events—all of which are great opportunities for you to get in some valuable facetime and grow awareness of your business. Many other people… Read more »
5 Tips for Nurturing and Closing Leads from Zillow and Realtor.com
With so many of the national real estate portals—Realtor.com, Zillow, and others—generating and offering leads for sale, purchased internet leads have become a source for many of today’s real estate professionals. But, once you’ve purchased and received the lead, how do you turn that into viable business? The advent and continuing rise of third-party, pay-to-play… Read more »
The Top 6 Facebook Trends in 2019 for Real Estate Agents
When you’re a real estate agent looking to grow your business online, it’s important to be aware of what your peers are doing. By taking advantage of the latest tools and strategies, you can find new, relevant ways to connect with your target demographic. In no particular order, here are 6 of the most relevant… Read more »
How Real Estate Agents Can Use Psychology to Get More Client Referrals
Part 1 in our series: How Real Estate Agents Can Optimize Their Referral Marketing Strategies You don’t need to be told how valuable client referrals are to your real estate business. Even so, it’s worth trying to quantify the value they can add to your business and the commissions they can add to your pocket…. Read more »
Insider Tips for How to Find Real Estate Leads on Facebook
There’s quite a lot to understand about how to find real estate leads on Facebook. And it certainly takes a fair amount of work to target the right audience and close any leads you do get. But worry not—you’ve come to the right place. Read on, and you’ll get the inside scoop from our crack… Read more »
What Financial Professionals Should Be Posting to Social Media to Attract Leads
Among the available marketing strategies for financial advisors, social media is fast becoming a way for independent broker-dealers and registered investment advisors to level the playing field and grow their practices In the increasingly competitive world of expert financial services, the role of marketing has taken on new significance. While traditional marketing methods still have… Read more »
5 Creative Holiday Marketing Ideas for Agents
You may be one of those real estate agents who figures that holiday marketing is primarily for other small business owners—owners of retail shops or whatnot—but you send your holiday greeting cards anyway because . . . well, it’s the thing to do. But here’s the deal. Done well, creative holiday marketing ideas can lay… Read more »
6 Unique and Creative Marketing Ideas for Real Estate Agents
Frankly, as a writer who has respect for the English language, I can get pretty ticked off when someone promises “unique” marketing ideas, and the first thing on their list is “create a website.” Really? If you want marketing ideas that will help you stand out not just for the sake of being different but… Read more »
9 Freakin’ Awesome Facebook Marketing Ideas for Real Estate Agents
Social media marketing for small business . . . Facebook post ideas for small business . . . Real estate post ideas for Facebook . . . Facebook lead generation for REALTORS® . . . Facebook story ideas . . . You search and search, and you still haven’t found the best answer to your… Read more »
Top 12 Home Blogs to Share with Clients This Fall
When you’re a real estate agent looking to use social media to build client relationships, you want to keep engagement up while making sure your business remains top of mind. Of course, that can be a tough balance to strike. The key is to offer relevant content that doesn’t feel overly salesy. While you don’t… Read more »
A 3-Part Marketing Strategy for Agents to Keep in Touch with Clients
Staying top-of-mind is essential to an agent’s success, but it doesn’t have to be complicated, time-consuming, or expensive. Real estate professionals who take their careers seriously know that they need to keep in touch with their past clients. Actually, I’m going to drop the past from this blog. Serious agents know that once a client,… Read more »
