Have you ever been served an advertisement for a product or service that seems to be perfectly tailored to you? Whether you’re already interested in purchasing it, or it captures your attention because it closely aligns with your interests, the ad resonates with you. But, how does a brand do this? Truth be told, they’re… Read more »
How A Target Audience Can Increase Sales
How to Be Successful with Your American Lifestyle Digital Edition
American Lifestyle’s digital edition is a monthly email of your digital publication that we send directly to your clients’ inboxes. One of the features that we offer clients is access to their email analytics. But, how do you know if your digital edition is performing well? On this episode of Above the Noise, brand content… Read more »
What You Can Learn About Prospecting from Million Dollar Listing
The agents of Million Dollar Listing are nothing if not persistent when trying to close a deal. Even when it seems like a deal is too far out of reach, or a client is too adamant about a price, these guys don’t let up. Salespeople can learn quite a bit from the determined agents behind… Read more »
Marketing Gimmicks: 3 Examples That Work (and Why)
The gimmick is as old as sales itself. The reason that gimmicks get such a bad rap is probably because they’re viewed, at best, as irrelevant to the business. At worst, they can be deceitful. But there are certain gimmicks that are tasteful, a bit cheesy, and lovable. Most importantly, they attract the right kind… Read more »
The Stages of a Sales Funnel No One Talks About
I like to summarize the stages of a relationship between a salesperson and a prospect with a simple acronym, CARR. These are the four stages that occur as you advance a potential client through your funnel. There are negative parts in this process, but when you start to get comfortable with them, you can fortify… Read more »
Interview with Colton Lindsay: Top Strategies for Becoming a Fearless Agent
At just 32 years old, Utah-based real estate agent Colton Lindsay has achieved a life of financial freedom for himself through his fierce dedication to his business, and strategies that have helped propel his agency, the WGR Sales Team, to unbelievable success. In today’s episode of Stay Paid, Josh and Luke sit down with special… Read more »
SEO Basics for Beginners
Search Engine Optimization (SEO) can be a bit overwhelming—even reading through the basics can seem like you’re reading a foreign language. I can’t promise to make SEO simple. Too much goes into search engine rankings for that. (Some estimate that Google uses two-hundred factors in their algorithm.) But that doesn’t mean you need to feel… Read more »
Communicating with Clients: Practice Management Tips for Financial Advisors
In addition to ensuring you invest your clients’ funds so that they enjoy the maximum return, practice management includes maintaining relationships with clients and winning new clients. You know as well as anyone that different clients have different needs that go beyond how to best grow their assets—their needs extend to your communication with them…. Read more »
Customer Story: “Two Out-of-Towners Became Clients Because of the Magazine”
I have subscribed to American Lifestyle magazine for a few years now, and my clients tell me they have to flip a coin in their household to see who gets to read it first. I sent it to two clients who did not follow me when I moved from Smith Barney to First Allied; and… Read more »
7 Steps to Build Client Loyalty
We’ve all heard it before: attracting new customers is more expensive than keeping the existing ones. This is true, but did you know that it can actually be 15 times more expensive than retaining your current customers?¹ Think about your marketing budget. If this number makes you flinch, then it’s time to focus on client… Read more »
5 Proven Ways Agents Can Earn Trust and Build Rapport with Clients
Building trust with your clients, whether in real estate or any sales profession, gives you a competitive advantage because it helps form long-term relationships that drive repeat business, referrals, and word-of-mouth marketing that attracts new clients. In fact, a study by the Keller Center for Research at Baylor University found that trust has been shown… Read more »
3 Tips for Turning Prospects Into Clients With a Single Issue
At ReminderMedia, we believe that a referral is one of the greatest compliments that a sales person can receive. But these days, 92 percent of home buyers use the internet to conduct their own research about the real estate process, and may prefer to validate their referral with a quick google search. In an age where… Read more »
