Before you start running ads for your products or services, you need to make sure your Facebook page is worth following. In other words, when people click on a link to your business page, they shouldn’t be subjected to a series of sales-oriented posts. Instead, they should find a carefully curated mix of content that… Read more »
Take These 3 Steps to Create a Must-Follow Facebook Page
Ep. 428: It’s Time to Harness the Power of Bots for Your Business
From Answering FAQs to Following Up with Leads, a Chatbot Could Revolutionize Your Business Key ideas: 1. Don’t keep it a secret. You’ll have more interaction if you let users know that they are conversing with a chatbot online. 2. Don’t focus on branding before you’ve generated business. Instead, set out to do what… Read more »
Ep. 91: Start Your Own Podcast Today: A Step-by-Step Guide (with Mark Randall)
Mark Randall is a video producer for ReminderMedia. He’s also the primary producer of Stay Paid, and he’s played a major role in making the show what it is today. Today, Mark steps in front of the microphone to discuss why you need to create your own podcast (and how easy it is to… Read more »
Using Predictive Analytics in Real Estate: Identifying Homeowners Likely to Move
Predictive analytics will optimize your marketing strategies, significantly increasing the quality of your lead generation and improving conversion rates In today’s data-driven world, businesses across various industries are leveraging the power of artificial intelligence (AI) in astonishing ways. In particular, AI-powered predictive analytics utilizes historical data and statistical models an ever-increasing number of ways to… Read more »
Preparing for the 2023 Spring Market
March of 2020 saw the new spring market grind to a halt as COVID-related shutdowns and fear swept the country. Subsequently, real estate agents and brokers developed new and innovative ways to serve clients in the process of buying and selling their homes, paving the way for one of the most active and extended market… Read more »
Ep. 200: Q&A with Josh and Luke (It’s our 200th episode!)
How to Start a Blog It’s easy to understand why some people think it’s a complicated process. It’s not. For the 200th episode of Stay Paid, Luke and Josh answered fans’ questions about the podcast, their differing opinions, what they most liked about hosting a show, and more. One fan expressed some trepidation, but… Read more »
Best Practices for Communicating with Clients
When we talk about client communication, we often talk about avenues for communication. These may include social media posts, direct mail, blogs, email blasts, or other marketing and promotional materials. However, we don’t always talk about strategies for effective communication. Remember, client communication is not a one-way street—it involves absorbing information as well as providing… Read more »
6 Outstanding Ideas Agents Can Use to Say Thank You
One of the biggest challenges presented by the COVID pandemic has been finding ways to stay connected while social distancing. For many real estate professionals, the end of the year is a time for hosting big events, organizing pop-by visits, and getting together for coffee or a meal. Since that still isn’t possible for most… Read more »
4 Types of Content Agents Need for Lead Generation
You may think that influencers are only celebrities, Instagram models, and big-time bloggers, but every niche and every market has its own influencers. When you create content that is helpful, relevant, and value-added, you create a community of fans and followers who look to you for advice and inspiration. Over time, you’ll be top of… Read more »
The Complete Guide to Creating a Brand Identity for Real Estate Agents
At one time, all you needed to find success as a real estate agent was a box of business cards, a decent headshot, and a place to hang your license. Now, however, individual agents, team leaders, and brokers are working to define themselves and their services through branding and marketing. An effective real estate branding… Read more »
Top 10 Books Financial Advisors Should Read in 2021
There are several probable reasons why you’ve clicked on this article: You’re a financial advisor who knows that the difference between professionals and amateurs is that professionals work to stay on top of their game—and that includes reading the words of other successful professionals. You want some guidance to help you wade through the huge… Read more »
Ep. 227: The Hidden Danger That Can Derail Your Career with Andrea Blum
The Absolute Worst Thing You Can Do With A Script is Stick to It You’re a thinking human being, so simply because you have a script doesn’t mean you have to stop speaking like one. There are three steps to take when practicing real estate scripts that will prevent you from sounding like an… Read more »
