There are excellent reasons for adding graphic elements to your blogs, social media posts, real estate flyers, and website that go beyond making them look more attractive and catching people’s attention. Graphic elements, whether they’re photos, diagrams, charts, tables, videos, illustrations, or something else that relies on our visual senses to appreciate, are all capable… Read more »
Graphic Design for Real Estate Agents: Free Resources, Tips, Tools
How Agents Can Build Authentic Customer Relationships on Social Media
Get genuine advice for creating mutually beneficial, trusting bonds with homebuyers and sellers to increase client retention and their lifetime value. I’m super happy you found this blog, but before beginning, let’s revisit its title. This is not another piece about how agents can “build connections” or “grow a following.” Nor is it simply about… Read more »
3 Hacks Agents Can Use to Become a Graphic Design Pros
When it comes to real estate, graphic design is an important aspect of marketing. From logos to print materials, a high-quality design can take your brand to the next level. However, for many (including myself), creating the type of design that exudes professionalism without requiring a lot of skill or time can feel like a… Read more »
ADA Compliance for Real Estate Websites
Are design flaws on your website blocking entire segments of qualified buyers from easily accessing listings? Guest blogger David Gevorkian reviews the benefits of ensuring your website conforms to ADA specifications and offers suggestions for how to bring yours into compliance. As a real estate professional, you work tirelessly to market properties and connect buyers… Read more »
How To Convert Real Estate Internet Leads (Superstar Agents’ Top Tips)
By now, every agent likely knows that their best real estate leads come from referrals. This only makes sense given that referrals are the most trusted source of information for consumers looking to purchase a product or service. But while there are agents who have created referral-only businesses, not everyone has a sphere large enough… Read more »
Best Practices for Managing Online Reviews
When managing online reviews, respond to negative ones with an open-minded, positive outlook, and spend your energy making sure that your positive reviews are the center of attention. Thanks to the internet, we’re able to post anything we want about anyone—lies and truth, good and bad. “She helped me sell my home in a flash—BEST…. Read more »
Top 10 Interior Design Blogs to Share with Clients
From Pinterest to Facebook and Instagram, interior design is a hot topic on social media. Whether you’re an interior designer yourself or a real estate agent looking to offer your clients high-quality home content, you stand to benefit a great deal by engaging people around this popular subject. To help you strengthen connections with your… Read more »
5 Best Real Estate Marketing Companies for 2025
No paid endorsements, commissions, or affiliates—just an honest breakdown of the five best real estate marketing companies and a smidge of justified bias. As an agent, your expertise lies in helping clients navigate the complexities of a real estate transaction, and your time is best spent serving their needs. So while you might think it… Read more »
New Look for Online Account Manager
We are pleased to announce that the American Lifestyle Online Account Manager is sporting a new and improved appearance. But first, a little backstory . . . The first American Lifestyle Online Account Manager was created in 2003 before the first ALM was printed, mailed, or even designed. We were taking advance orders for the… Read more »
3 Tips for Using AI to Optimize Your Real Estate Content Marketing
The one thing real estate agents never seem to have enough of is time. With only 24 hours in each day, any tool that can increase your productivity is something worth exploring. Generative AI, or gen AI, is a broad category of artificial intelligence that can save you precious time with its unparalleled ability to… Read more »
2023 Guide to Branding Your Real Estate Business
The guide that answers all your burning questions about how to best brand your real estate business and become the successful entrepreneur you were meant to be. When agents go about building a strong real estate business, one of the first things the smart ones do is brand their business. Why? There are compelling reasons… Read more »
7 Must-Have Real Estate Postcards for Agents
It’s likely you already know that real estate direct mail postcards (and direct mail in general) are an effective way to generate brand recognition and leads. Real estate postcards also have some unique benefits that make them an excellent choice if you are just starting to experiment with direct mail marketing: Postcards don’t use envelopes,… Read more »
