Our talented team of Marketing Advisors are key for when it comes to helping you make the most of your American Lifestyle magazine. Whether it’s partnering with advertisers or utilizing promotional copies, they offer their guidance every step of the way.
Every day this team is on the receiving end of a plethora of valuable questions. We’ve compiled a list of the most-asked, in the hopes that you might be wondering the same thing, too!
Q: Can I mail out less frequently?
A: The magazine is designed to have a 6–8 week shelf life in an effort to keep you top of mind for referrals. After extensive research, we’ve discovered that mailing out the magazine once a month was too much, and mailing out every four months wasn’t often enough. Therefore, mailing out bi-monthly is the magic number.
Q: Is it possible I can utilize the digital edition on a quarterly basis? I feel that sending it once a month is too much content for my clients.
A: There’s no such thing as too much digital content! The digital edition was created to help you increase recipient engagement via interactive content. Determining who is engaging—with the provided analytics—will help you to continuously refine your contact list, and ultimately build a strong sphere. The print magazine is intended to be sent to your top clients and prospects, while the digital edition was created to keep you top of mind with a wider group.
Q: Why are the default Tear Out Card recipes also featured articles in the magazine?
A: Many recipients love the recipes within the articles, but don’t want to tarnish the magazine by ripping out pages. We pre-set the Tear Out Cards to those recipes, so that they can save them without having to ruin the integrity of their coffee-table publication—and they fit perfectly into any sized recipe box! In addition, according to a readership survey done by GfK, 84% of readers save tear-out cards, giving you a permanent presence in the household.
Q: Why should I print my photo on the Front Cover?
A: For the first few issues, we recommend selecting a Front Cover that features your photo. Your recipients are not used to receiving the magazine, and not including your photo might cause confusion as to who the sender is. After you have solidified your branding, you may want to opt for a beautifully-designed Front Cover without your personal photo.
Q: Why didn’t my custom letter for my recipients print in my promotional copies?
A: Your custom letter will be different for your recipient issue and promotional copies unless you select otherwise. Since the promotional copies are intended to help you prospect, we suggest keeping the letter generic, and customizing your recipient letter so that it’s more personal.
As always, if you have additional questions, please contact your Marketing Advisor—they’re waiting to hear from you!