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With the holiday season fast approaching, there’s no better time than right now to start thinking about how you’re going to boost your visibility during the holidays. ’Tis the season for greeting cards, fruit baskets, and holiday parties—yet standing out from the crowd means thinking outside the box and putting your own creative spin on your holiday marketing.
In business, there’s a fine line between keeping in touch with your past clients and becoming that annoying pest who’s always calling, e-mailing, or mailing. By reaching out to your clients in a personal and genuine way—whether during the holidays or not—you can build their loyalty and trust. This has long been the key to a successful referral-based business.
Here are three simple tips that will help you leverage the holiday season to stay in front of your most influential contacts:
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Be Unique
Unique marketing initiatives, those that stand out from the crowd, often have the most impact. Being unique means you’re perceived differently, in a positive way, from your competition. You create service awareness while positioning your business as a leader in the market, and you build customer loyalty at the same time.
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Be Memorable
When you’re memorable, you’re talked about. Staying in front of your clients during the holidays in a memorable way means they’re more likely to share their experience with the friends and family that surround them during the season. Being visible to your clients in a memorable way can produce referral dividends well into the future.
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Be Lasting
Greeting cards get thrown away, fruit baskets are eaten, and holiday parties end. To ensure your marketing efforts make an impact this holiday season, be lasting. Consider touches that will have interest and meaning past the hustle and bustle of the holidays.
With American Lifestyle magazine, we make standing out from the crowd and staying in front of your most influential contacts easy. Our unique, custom-branded magazine allows your business to make a memorable and lasting impression on your clients.
Sign Up Now!
Sign up before November 12 to have your customized American Lifestyle magazine hit your clients’ homes before the holidays—and for the same cost or less than your traditional holiday card mailing. Unlike any other direct mail marketing piece, the quality, beauty, and engaging content of our magazine will help nurture the key relationships that are driving your business and can grow your referrals this holiday season and beyond.
Take a tour of the magazine, and contact our team to discuss your holiday marketing initiatives today!
