Halloween Marketing Ideas for Real Estate Agents (Updated 10/8/19)

This spooky holiday is right around the corner, and what better way to give your marketing strategy a revamp than by incorporating Halloween into the mix? These are the Halloween marketing ideas for real estate agents to keep in mind this October.

Give out themed gifts

Everyone loves a gift, especially when it’s themed around a specific holiday. Gear up for Halloween by handing out gifts to both prospects and clients at events, open houses, and more. Small pumpkins, fun Halloween home decor, and of course, sweet treats, are great gifts that will ensure you stay top of mind.

Halloween-ify social media

Everything from your Facebook header image to your Instagram bio should reflect the thrills of the holiday. Brush up on your Photoshop skills to truly take your social media platforms to the next level. These are temporary updates that can easily be replaced once Halloween passes, and making the extra effort will pay off.

Haunted open house

Being scared isn’t everybody’s cup of tea, but it doesn’t hurt to decorate the home somewhat for this spooky holiday. Add a few haunted elements here and there—think fake spiderwebs, ghoulish props, and candelabras—which can add that haunted aspect the house needs this time of year.

Go to community events

Annual holidays like Halloween are accompanied by a number of community events. There are Halloween parades, festivals, and tons of family friendly happenings going on that make for the perfect opportunity to get your name out there. Bring along business cards (with candy attached!), your personalized copies of American Lifestyle magazine, and any other marketing materials to start making those connections.

Host a contest

Another way to fully leverage the power of social media this time of year? Having a contest for your followers to participate in. You could do this in a number of ways, for example, by asking people to post pictures of their home decor, their pet’s costume, or something else that’s spook-tacular. Consider awarding prizes (like gift cards) to the winners and know that you’ll have tons of leads to follow up with.

Get creative with your marketing this Halloween and watch as your repeat and referral business grows.

Written by Rebecca Poole

Content writer with an affinity for all things pop culture.