For businesses using social media to build and maintain relationships with their clients, there are few things scarier than a rapidly declining follower count.

Ahh! The horror!

Don’t trick your clients into following a ghoulish account that posts nothing but sales content. Instead, treat them to articles and recipes that will educate and entertain.

Share these 10 seasonal blogs with your clients throughout October, and watch as your followers not only stick around, but actually become more engaged.

(And if the prospect of writing captions has you feeling spooked, feel free borrow from the sample copy we’ve included below.)

The History of Jack-O’-Lanterns

Sample copy: “You’ve probably carved a pumpkin at some point, but have you ever wondered where this strange tradition started?”

Get the link.

Halloween Safety: Trick or Treating Tips

Sample copy: “Halloween doesn’t have to be a scary night for parents. Check out these simple, but effective tips for keeping the kids safe.”

Get the link.

Host Your Own Halloween Movie Marathon

Sample copy: “Looking for some spooky entertainment leading up to Halloween? Look no further.”

Get the link.

Poisoned Apple Cocktail

Sample copy: “A frightfully tasty adult beverage for your Halloween get-together!”

Get the link.

America’s Most Haunted Houses

Sample copy: “Whether or not you believe in ghosts, there’s a lot of spooky history in these old houses.”

Get the link.

5 Tips for Carving Pumpkins

Sample copy: “If you’re carving a pumpkin with the kids this Halloween, be sure to use these helpful tips!”

Get the link.

Spook Your Neighbors This Halloween

Sample copy: “Here’s a fun new holiday tradition that’s a lot more treat than it is trick.”

Get the link.

A Monster Bash

Sample copy: “This blog has some great Halloween party ideas your kids are sure to love.”

Get the link.

Terrifying Tortilla Soup

Sample copy: “Despite the name, it’s a lot more delicious than it is terrifying!”

Get the link.

Creative Costume Upcycling

Sample copy: “Who says you need to break the bank on Halloween costumes? Check out these awesome, creative outfits that can be turned into brand new costumes for next year.”

Get the link.

We hope these blogs help you strengthen connections with all of your ghouls and goblins clients and prospects.

Remember to follow up with everyone who likes, comments, or shares—after all, regular communication with your clients is the key to more repeat transactions and referrals.

Looking for more great home and real estate blogs to share with your social media followers? Visit americanlifestylemag.com/home.