There is no shortage of advice available to RIAs and other financial professionals about how to market their businesses. I’ve seen advice ranging from sending birthday and holiday cards to hiring a marketing firm or consultant whose expertise is working with financial services professionals. But if you’re a new RIA (independent registered investment advisor) who’s… Read more »
The guide that answers all your burning questions about how to best brand your real estate business and become the successful entrepreneur you were meant to be. When agents go about building a strong real estate business, one of the first things the smart ones do is brand their business. Why? There are compelling reasons… Read more »
The world of real estate can get competitive, so it’s crucial for agents to understand what their peers are doing—particularly the most successful among them. If you’re looking to dominate your local real estate market, here are 11 thought leaders you need to follow on social media right away. Tom Ferry View this post on… Read more »
 How to Use Retargeting Ads as a Part of Your Digital Marketing Strategy Jeff Lerner is the epitome of the entrepreneur who simply won’t quit. During his interview with Luke and Josh, he explains that he: Dropped out of high school to become a jazz musician … Got fired from his first job after… Read more »
How do properly thank clients that put food on your table? If you’re like most agents, a closing gift is one of the ways you show appreciation. But good closing gifts are more than that. They can serve as a physical reminder of the relationship you’ve formed with them for years to come, opening the… Read more »
If you haven’t asked, then you’ve got your head in the sand. Contrary to what industry news and conference keynotes might lead you to believe, not every agent hates Zillow. Granted, I had little success when searching for any positive agent reviews of the behemoth. Even so, I have to assume that someone out there… Read more »
Even the best salespeople have off days, when nobody on the phone seems to want to do business with them. It’s important not to view these instances as failures, but rather, as opportunities that can be turned into something far more successful. With these tips, you’re sure to put yourself one step above the competition…. Read more »
 Grant Wise is the president and founder of Witly (a client generation program for real estate agents) and the host of the podcast MarketingGenius.TV. He’s worked with Gary Vaynerchuk, Grant Cardone, and other industry leaders. Today on Stay Paid, Grant gives us a deep dive into Facebook marketing, and explains how you can… Read more »
According to the National Association of REALTOR®’s (NAR) most recent statistics, approximately 8% of home sales were For Sale By Owner transactions. That represents a significant portion of the market, so tapping into it can have a big impact on your bottom line. If you’re looking for the opportunity to convert FSBOs into clients, you’ll… Read more »
Let’s face it, salespeople tend to get a bad rap. They’re often labeled as pushy, and societal stereotypes that have circled around over the years don’t help. But selling is all about trust, and ReminderMedia prides itself on building trust and loyalty with our clients. We want them to feel like we have their backs,… Read more »
Making sales calls, selling products door to door, and even dealing in real estate, are all professions that are bound to leave you with some downright disturbing stories. Whether you’ve been on the other end of a call that’s left you with shivers down your spine or had to backpedal out of a house because… Read more »
We’ve got five effective direct mail marketing strategies for real estate agents with tips for how to use them the right way. Handwritten letters Postcards Newsletters Keepsakes and gifts Branded magazines Business address, street address, or PO Box—it doesn’t matter. If you have an address, then you know what it’s like to be on… Read more »
