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The Best Marketing Plan for Financial Advisors – What the Data Say

Updated May 5, 2021 There is no shortage of advice available to financial advisors and broker-dealers about how to market their businesses. I’ve seen advice ranging from sending birthday and holiday cards to hiring a marketing firm or consultant whose expertise is working with financial services professionals. But if you’re a new advisor who’s only… Read more »



An agent looks at Luke Acree's Instagram profile on a cell phone screen.

11 Real Estate Influencers Agents Should Be Following

The world of real estate can get competitive, so it’s crucial for agents to understand what their peers are doing—particularly the most successful among them. If you’re looking to dominate your local real estate market, here are 11 thought leaders you need to follow on social media right away.  Tom Ferry View this post on… Read more »


How to Find Houses for Sale by Owner (FSBO)

For sale by owners (FSBO) can be great opportunities to earn listings for real estate agents. All you have to do is convince the owner that they will be better off with your advice and guidance, so be ready to sell yourself and the value you provide. But before you have to worry about pitching,… Read more »


Ep. 211 Jeff Lerner: Giving away millionaire secrets

ďťżďťżďťżďťżďťżďťżďťżďťżďťżďťżďťżďťżďťżďťżďťżďťżďťżďťżďťżďťżďťżďťżďťżďťżďťżďťżďťżďťżďťżďťżďťżďťżďťżďťż How to Use Retargeting Ads as a Part of Your Digital Marketing Strategy Jeff Lerner is the epitome of the entrepreneur who simply won’t quit. During his interview with Luke and Josh, he explains that he: Dropped out of high school to become a jazz musician … Got fired from his first job after… Read more »


Closing Gifts Compared

Home Closing Gifts: A Comparison of 5 Popular Options

How do you properly thank clients that put food on your table? If you’re like most agents, a closing gift is one of the ways you show appreciation. But good closing gifts are more than that. They can serve as a physical reminder of the relationship you’ve formed with them for years to come, opening… Read more »


Zillow: How Worried Do Agents Need to Be?

Updated October 2021 If you haven’t asked, then you’ve got your head in the sand. Contrary to what industry news and conference keynotes might lead you to believe, not every agent hates Zillow. Granted, I had little success when searching for any positive agent reviews of the behemoth. Even so, I have to assume that… Read more »


Is Buying Real Estate Leads Worth It in 2024?

Beyond the pros and cons, there is a bigger picture to consider when deciding whether paying for real estate leads is worth it The best lead generation system for RealtorsÂŽ is the one that works for you. Some agents find great success with organic strategies, such as door knocking and blogging. Conversely, others rely on… Read more »


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The 3 Best Facebook Ads for REALTORSÂŽ

Including one ad that delivers the motherlode of Facebook real estate leads You know real estate. It’s what you do. You enjoy it, you’re good at it, and you make a decent living at it. But, of course, you’d like to increase your annual GCI (what agent wouldn’t?), and you more than likely have been… Read more »


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15 Cheap Marketing Ideas for Real Estate Agents on a Budget

Let’s say you’re a real estate agent who’s fairly new to the business, or you’re a broker who’s starting to build a team, and you’ve got to figure out how to manage marketing for a small business on a tight budget. Well, rest easy because you’ve come to the right place! I’ve got some inexpensive… Read more »


Turning a Lost Sale into a Learning Opportunity

Even the best salespeople have off days, when nobody on the phone seems to want to do business with them. It’s important not to view these instances as failures, but rather, as opportunities that can be turned into something far more successful. With these tips, you’re sure to put yourself one step above the competition…. Read more »


9 Freakin’ Awesome Facebook Marketing Ideas for Real Estate Agents

Social media marketing for small business . . . Facebook post ideas for small business . . . Real estate post ideas for Facebook Facebook lead generation for REALTORSÂŽ . . . Facebook story ideas . . . You search and search, and you still haven’t found the best answer to your most burning question:… Read more »