Ep. 419: 4 Instagram-Approved Tips to Popularize Your Reels in 2023
Ep. 147: Anthony Sarandrea – Understanding Your Buyer to Drive Leads Online with Anthony Sarandrea
The Effortless Way to Get in Front of Your Audience Online
How Real Estate Agents Can Use Psychology to Get More Client Referrals
Part 1 in our series: How Real Estate Agents Can Optimize Their Referral Marketing Strategies You don’t need to be told how valuable client referrals are to your real estate business. Even so, it’s worth trying to quantify the value they can add to your business and the commissions they can add to your pocket…. Read more »
Don’t Head Back to School without Issue 71 of American Lifestyle Magazine
Issue 71 of American Lifestyle magazine hits homes just as families are winding down their summer breaks and preparing to send kids back to school. The mentality associated with transitioning from summer to fall always comes with the sense of getting back to the grind, a slower pace, and a more steadier schedule. You’ll feel… Read more »
How to Get Real Estate Seller Leads (2025 Guide)
Updated January 2025 In a low-inventory market, what more can agents do to generate real estate seller leads? When you’re in the thick of an ongoing low-inventory market, trying to keep your real estate business from going under, platitudes like “Markets are always shifting” and “Just wait it out, it’ll be fine” are not helpful…. Read more »
The Complete Guide to How to Become a Luxury Real Estate Agent
Updated Congratulations! You’ve found what you’ve been looking for: a comprehensive source that addresses everything you need to know most about breaking into the luxury market. Best of all, it does it all in ONE place. Read on to discover: Why you might (or might not) choose to become a luxury real estate agent. Who… Read more »
How to Explain the End of Zillow Offers to Your Clients
For many real estate professionals, Zillow often seems to represent an existential threat to their businesses, and to the industry as a whole. The scale of their influence and impact, as well as their online dominance, have long been a source of frustration for agents and brokers. The launch of their iBuyer, Zillow Offers, in… Read more »
The Best Real Estate Postcards for Farming
With all the sophisticated marketing tactics available to modern real estate agents, you might ask, “Do postcards still work in real estate?“ Yes, they do. If they didn’t, there wouldn’t be a boatload of blogs written about them answering all sorts of questions: What is a real estate postcard? What is a farming postcard? What… Read more »
5 Strategies for Geo Farming with Real Estate Postcards
Agents must understand that geo farming functions like a steady, slow-burning flame—not a firebomb. As a real estate agent, you have a ton of sophisticated marketing options available to you—AI-assisted outreach, social media, and Facebook ads, to name only a few. It’s enough to make you wonder, Does geo farming with real estate postcards still… Read more »
To Buy or Sell: 2018 Housing Market Forecast
Lack of supply and an increase in demand over the last few years has made the housing market ideal for selling. Prices have been kept relatively high by this lack of inventory and a flood of first-time buyers, and 2018 looks like it will bring more of the same. Millennials are now leading the home-buying… Read more »
7 Top Agents Share Their Strategies for How to Market Yourself as a Real Estate Agent
It’s official! Among marketing strategies for real estate agents, building relationships is the leading strategy for success. When I was first preparing to write this blog, I found myself pulled in all directions. There is a mound of information out there about how to market yourself as a real estate agent. Frankly, I feel great… Read more »
