Deborah Freeman has been a REALTOR® in Huntington Beach, California, for more than 30 years. As a seasoned real estate agent, Deborah knows that high-quality marketing pieces that clients are willing to save are invaluable in her business. One of the best parts about sending out American Lifestyle magazine, Deborah says, is the extra 10… Read more »
Customer Story: “To Think That Clients Save Them Is Impressive”
ReminderMedia – A History of Excellence in Marketing and Customer Service
ReminderMedia has created revolutionary marketing products and top-of-the-line client follow-up tools since its launch in 2003. Referral-based businesses like real estate, financial advising, and insurance have all seen tremendous results with the innovative program. As ReminderMedia has expanded, so has our talented team, which is comprised of a wide variety of professionals. Here is a… Read more »
Stop Letting Zillow Eat Your Lunch
Every real estate agent knows the importance of quality leads. Every time I turn around I feel there is a new company offering to sell leads to the highest bidder. But what if you’re a new agent trying to get your sea legs in the industry? Hopefully you set aside some savings, and hopefully you… Read more »
A Full-Circle Approach to Staying in Touch with Your Clients
Other coaches or consultants who help you with your marketing campaigns are going to hate what we’re about to share with you. Focusing on campaigns produces mediocre results. For instance, if you’re planning to reach out to clients just before the busiest real estate season of the year, they may not give you a second… Read more »
3 Ways Agents Can Improve Their Customer Retention Rate
Updated November 2021 It’s no wonder you’re having a problem with your customer retention rate. A whopping 70% of home buyers forget their agent’s name after one year. You’ve completed the transaction, both parties have signed on the dotted line, and you have just earned yourself a commission check. With money in your pocket and… Read more »
5 Headshot Blunders Real Estate Agents Commonly Make
As everyone knows, you don’t get a second chance to make a first impression. Since your headshot is often the first contact someone has with you, it’s vital that yours is sending the right message. A professional-looking real estate headshot tells your colleagues and, most importantly, your potential clients several things: you’re a legitimate professional,… Read more »
How to Grow Your Business by Spending Less on Client Acquisition
Are you investing enough in client retention? You may think you are, but if you’re like most of your peers, the real answer is no. Client acquisition gets the lion’s share of nearly every marketing budget. After all, new clients bring in new revenue. But research shows that client retention actually delivers better return on… Read more »
How to Build an Effective Contact Database in Under 5 Minutes
Updated April 21, 2021 So, you’re the type of person who’s always busy. You’re out there meeting new clients, and successfully representing the ones you have. You’re attending networking seminars at every opportunity, sending out branded marketing material, and calling past clients (when you have time). And yet, you still find that you’re not getting as much repeat… Read more »
3 Tips for Hosting a Stellar Open House
DOWNLOAD: FREE OPEN HOUSE KIT The open house has long been one of the most important marketing events for real-estate agents. Not only does hosting an open house help market the listing to potential buyers, but it also helps the agent get their name out there—marketing themselves as a friend and expert to the community. … Read more »
The Power of Belief
Many of us are not lucky enough to represent a product we love when we take our first sales job. Instead, we hype steak knives or exaggerate the quality of used cars. These are the proving grounds that churn out salespeople—boot camps where we learn what we’re made of. We get a taste of the… Read more »
5 Steps to Building Your Professional Referral Network
When you think about real estate referrals you probably think primarily about former clients and other members of your sphere of influence. However, an important source of referrals can be your professional network, including affiliated professionals like lenders, stagers, contractors, and attorneys. How can you build a professional network that is not only robust but… Read more »
How Rising Prices Could Affect the 2021 Home Market
Unprecedented doesn’t begin to describe the last year and there seems to be no end in sight to the impact that COVID continues to have on real estate markets throughout the US and around the world. As home prices continue to rise, it is essential to think about the implications of these financial shifts on… Read more »
