The biggest challenge luxury real estate agents face when buying holiday gifts for high-net-worth clients is choosing something that strikes the right balance between personal and splendid while not being too generic. These individuals often have access to premium products and experiences, so selecting a gift that aligns with their tastes can be difficult. There… Read more »
5 of the Best Holiday Gifts for High-Net-Worth Clients
7 Reasons for Agents to Use a Personally Branded Magazine
Real estate agents know the importance of following up with their clients but often find it challenging to know what to send and do it consistently and effectively Top-producing real estate agents know that maintaining and expanding their client base is paramount to their success. While acquiring new leads is essential, the true gold lies… Read more »
Top 3 Direct Mail Marketing Ideas for Insurance Agents
Insurance is something you pay for that you hope you’ll never have to use. That, in a nutshell, was how my father explained insurance to me when I got my first “real” job. I was trying to decide whether adding long-term disability insurance to my benefits package was worth the pennies (back then) it would… Read more »
A 3-Part Marketing Strategy for Agents to Keep in Touch with Clients
Staying top-of-mind is essential to an agent’s success, but it doesn’t have to be complicated, time-consuming, or expensive. Real estate professionals who take their careers seriously know that they need to keep in touch with their past clients. Actually, I’m going to drop the past from this blog. Serious agents know that once a client,… Read more »
The Dos and Don’ts of Social Media During the Coronavirus Crisis
It can be challenging for many small businesses to master social media under any circumstances, let alone during a time of international crisis. However, it’s imperative to stay in touch with clients and prospects at this time and continue to be a source of information. So what types of information should you be sharing on… Read more »
The Blogs You Need to Share to Keep Your Sphere Motivated
It’s more important than ever to be sharing the right content on social media—content that encourages your clients to keep a positive mindset during this time. To help you out, we’ve put together a list of wellness blogs you can use to offer value to possibly stressed-out clients and prospects. Plus, we’ve even included some… Read more »
Top 12 Pet Blogs to Share with Your Clients
If you’re looking to earn more business from your existing clients, you need to brand yourself as an expert—the amazing resource who adds value to their lives, even when they aren’t paying you for the privilege. One of the best ways to do that is by offering awesome pet-related content on social media. The benefits… Read more »
Tools for the Modern Real Estate Brokerage
At one time, the sign of a highly connected real estate agent was a mobile phone and a car trunk full of manila folders in file boxes. Now, however, there are an endless array of tech tools designed to help agents manage every aspect of their professional life, from client services to marketing to financial… Read more »
Top 15 Blogs for Travel Agents to Share with Clients
For travel agents looking to guarantee more business from their past clients, keeping in touch is incredibly important. One of the best ways to do that is by sharing relevant content on social media. When you post high-quality blogs and other free resources throughout the year, you’ll help clients remember your business. Then, when the… Read more »
How to Segment Your Clients to Increase ROI
While you can organize your client list in many ways, one of the most effective is to note their position in your sales funnel. When you’re putting together a client database, it’s important to be aware of who is on your list and why. Knowing where you stand with each customer will allow you to… Read more »
Top 5 Branding Tips for Rookie Real Estate Agents
When you’re just starting out as a real estate agent, it’s all about getting your name out there and making connections. In other words, you need to focus on building your brand. Once you do that, you’ll earn the trust of prospects and win listings. From there, you can build lasting relationships and create a… Read more »
Prospecting for Gold with Your Past Clients
Are you familiar with that popular children’s song about the value of friendship? Make new friends, but keep the old One is silver, the other is gold That song is deeply relevant to salespeople looking to generate new leads. After all, it costs five times as much to get a new customer as it does to… Read more »
