Giving Gifts to Clients How to Turn First Impressions into Lasting Impressions Who should listen: Anyone who wants some sound advice for giving gifts to clients, including ideas for making your gifts exceptionally memorable. Key idea: Best-in-class service suggests giving best-in-class gifts. Your gifts don’t need to be expensive; however, they need to be… Read more »
Ep. 308: Best-Ever Gift Ideas That Make Clients Feel Like VIPs
How to Market Luxury Real Estate to High-End Clients
What makes marketing to high-net-worth individuals, very high-net-worth individuals, and ultra-high-net-worth individuals (HNWIs, VHNWIs, and UHNWIs) such a challenge is that these elite groups of people are both like and not like those of us who have normal jobs. Now, granted, they’re more unlike the majority of us, but the similarities are worth considering. Luxury… Read more »
Ep. 314: 3 Habits Guaranteed to Make You a Successful Real Estate Agent
How Habits Are Formed Who should listen: If you’re a professional salesperson who has struggled to improve your production, then you’ll want to listen for the 3 daily habits that will focus your attention and energy on the most critical income-producing activities. Key idea: Sales resolve all problems. Action item: Do your due diligence… Read more »
15 Cheap Marketing Ideas for Real Estate Agents on a Budget
Let’s say you’re a real estate agent who’s fairly new to the business, or you’re a broker who’s starting to build a team, and you’ve got to figure out how to manage marketing for a small business on a tight budget. Well, rest easy because you’ve come to the right place! I’ve got some inexpensive… Read more »
Ep. 325: Use Social Media to Get Leads to Chase You (with JB Bolvadin)
Expert Advice for How Agents Can Improve Their Social Media Content Who should listen: Real estate agents and other entrepreneurs wanting advice about the best types of content to post on social media. Key idea: A lack of engagement doesn’t mean people are not seeing your content. Action item: Call and survey your clients… Read more »
Ep. 377: Killer Instagram Tips from Millie Adrian (@itsmodernmillie)
Instagram Tips Whether you want to grow your Instagram followers or discover the best time to post on Instagram, our guest has the inside track. Who should listen: This episode is for Instagram users, regardless of experience, who are looking for ways to optimize their accounts. Key idea: The best way—perhaps the only way—to… Read more »
Ep. 330: How to Get Better at Anything—The Talent Code
Do You Have a Hidden Talent? Or One You Want to Improve? Who should listen: If you’re looking for a scientifically proven way to improve a skill or talent, with examples that hold true, then this episode is for you. Key idea: There is a neurological change in your brain that you can directly… Read more »
Your Complete Guide to Starting a Real Estate Blog
Are you at the beginning stages of developing a content marketing strategy? Do you want to add another powerful lead-generating tactic to your marketing plan? Could it be that you’re excited to share your expertise with your audience of ideal clients? All of these are supremely good reasons for starting a real estate blog. Real… Read more »
Top 5 Branding Tips for Rookie Real Estate Agents
When you’re just starting out as a real estate agent, it’s all about getting your name out there and making connections. In other words, you need to focus on building your brand. Once you do that, you’ll earn the trust of prospects and win listings. From there, you can build lasting relationships and create a… Read more »
Ep. 337: How to Build Trust with Clients (with René Rodriguez)
Building Trust with Clients Who should listen: This episode is for salespeople who are curious about what neuroscience can teach them about influencing behavior and building trust with their clients. Key idea: The only thing that makes providers of the same service different from one another is the unique customer experience they can provide… Read more »
Ep. 339: A Brilliant Tactic to Drive More Referrals (with John Turner)
Client Referrals The best way to get referrals from clients, including financial advisor referrals, is to always have a reason to call. Who should listen: This episode is for sales professionals who want an easy way to ask for referrals that gets results. Key idea: The key to remaining top of mind, nurturing clients,… Read more »
Ep. 343: How One Agent Recovered After Losing Half His Team
Sh*t Happens Who should listen: Any agent wanting to avoid at least one major business pitfall, discover some valuable lessons in marketing, and benefit from an easy-as-you-please cold-call script. Key idea: No one, at no point in their career, is immune from being thrown off-guard. The trick is what you do afterward to recover…. Read more »
