It’s official! Among marketing strategies for real estate agents, building relationships is the leading strategy for success. When I was first preparing to write this blog, I found myself pulled in all directions. There is a mound of information out there about how to market yourself as a real estate agent. Frankly, I feel great… Read more »
7 Top Agents Share Their Strategies for How to Market Yourself as a Real Estate Agent
11 Wildly Effective Social Media Marketing Ideas for Insurance Agents
Being in a highly regulated industry can be tough when looking for social media marketing ideas. Still, there are plenty of opportunities to use social media! If you’re an independent insurance agent who struggles with attracting qualified leads and being remembered by your name rather than by the name of the carriers whose policies you’ve… Read more »
Why Postcards Work: The Power of Tangible Marketing in a Digital World
In an age dominated by emails, social media ads, and online videos, it might be tempting to think of traditional marketing tools like postcards as outdated. But the truth is that postcards remain one of the most effective ways to connect with potential clients and build lasting relationships. In fact, many businesses actually see better… Read more »
How to Use the Green Screen on Instagram: A Beginner’s Guide for Real Estate Agents
If you’re an agent wanting to know how to put a background on a video for Instagram, you’re in the right place. When it comes to grasping the core principles of a new skill quickly, one of the best approaches to take is seeking guidance from a master. So when I was asked to write… Read more »
How to Get Real Estate Seller Leads (2025 Guide)
Updated January 2025 In a low-inventory market, what more can agents do to generate real estate seller leads? When you’re in the thick of an ongoing low-inventory market, trying to keep your real estate business from going under, platitudes like “Markets are always shifting” and “Just wait it out, it’ll be fine” are not helpful…. Read more »
6 Video Marketing Tips for Real Estate Agents
Guest blogger Andre Oentoro promotes videos as marketing tools that excel at immediately capturing and keeping your audience’s attention, engaging them for longer periods, and enhancing recall. The internet and advent of third-party platforms like Zillow have forever changed how people look for available properties. While people most often find their real estate agent… Read more »
AI for Realtors®: How Agents Can Use Artificial Intelligence to Generate Real Estate Leads
Lead generation is the lifeblood of every real estate agent’s success, but it tends to be a time-consuming, inefficient, and frustrating process. Enter artificial intelligence, or AI lead generation. Designed to collect, analyze, and interpret mountains of data, real estate AI has an enormous capacity to identify promising leads, understand what they want, and create… Read more »
The Best Marketing Strategies for Your Small Business
Of all the types of marketing strategies out there, the one I’m about to discuss with you is easy to understand, simple to implement, and, above all, exceptionally effective. And whether you’re a real estate agent, independent financial advisor, insurance broker, roofer, landscaper, interior designer, or any other type of small business owner, you can… Read more »
3 Easy Tips for Agents to Increase Brand Awareness with Local SEO
When you’re searching for a local business or service, where do you turn? More than likely you grab your phone or open your laptop and rely on a search engine to fire back a plethora of results within a few seconds. Let’s face it: with the internet, searching is a breeze. But have you ever… Read more »
10 Tips Agents Can Use to Advertise on Social Media
Implementing a focused social media strategy seems to be a perpetual resolution for real estate professionals. With so many platforms and so many ways to approach the task, it’s no wonder social media becomes either a dreaded task or an afterthought for many agents and brokers. If you are trying to jumpstart your online presence,… Read more »
Common Geofarming Mistakes (and What You Should Do Instead)
Farming is one of the most effective strategies you can use to zone in on a target market and become the dominant real estate agent in a specific area or with a specific demographic. While many have mastered the basics of farming, agents can get better results from farming by avoiding common mistakes and remembering… Read more »
What to Send to Your Email List
Your email list is a great way to keep people in your circle updated and informed—letting them know what you’re up to, as well as what you have to offer. It might be tough to decipher what information is worth sharing and how often to send out emails, but, once you find a good rhythm,… Read more »
