Most people who call sales a career don’t necessarily take the time to compose a specific value proposition. They have a loose idea of what they bring to the table, but they haven’t compressed it something concrete that they can memorize like a prayer and rework like a proposal. In sales, when we go to… Read more »
How to Compose a Compelling Value Proposition
Should You Be Texting Your Customers?
In short, absolutely. Think about the last time you received a call on your cell phone from an unknown phone number. Did you answer? Chances are that you ignored the call and let it go straight to voicemail—there’s no shame in that. The majority of society does the same. However, when it comes to business,… Read more »
Work Your Marketing Collateral
The moment we launch a marketing effort we start anticipating ROI, waiting with bated breath to see whether or not a campaign was effective. We’ve invested time, money, or both, and now we expect a payoff. This kind of waiting and expectation can be fatal to even the most well-thought-out campaigns. The most successful marketing… Read more »
The Emotional Roller Coaster of Home Buying
Buying or selling a home can be one of the most exciting, yet stressful processes of a person’s life. Some clients have more ups and downs than others. There are ways you can prepare clients from day one so they know what to expect. That way, when things go well, they will have enough breathing… Read more »
The Benefits of Client Testimonials for Agents
In an industry like real estate, client management is more than a buzzword. In fact, it’s a main factor in what keeps your business afloat. Not only can client satisfaction make your job easier, it can lead to powerful client testimonials that can help increase the volume of your sales. But you may be wondering—just… Read more »
3 Qualities That Make a Strong Leader
In life, there are two types of people—either a leader or a follower. While both have their own unique benefits, when it comes to being successful in the workplace, strong leadership qualities are known to carry people to victory. Although great leaders come in all shapes and sizes, there are a few innate qualities that… Read more »
How to Fix Shattered Customer Relationships
Unfortunately, it doesn’t take much for a relationship with a customer to become flawed. Whether it’s a missed deadline or a pricing dispute, conflict happens to the best of us. In a perfect world, a tattered relationship would fix itself, but we all know that business is far from perfect. The next time you find… Read more »
5 Tips to Create an Effective Email Subject Line
If done correctly, email marketing can be a successful way to capture brand exposure. However, it all boils down to the actual number of recipients that make the conscious decision to open your email. One surefire way to improve your open rates is by constructing an effective subject line. Below are a few tips to… Read more »
5 Pieces of Advice for First-Year Agents
So many real estate agents get into the business and quit before it comes time to renew their license. 87% quit within the first five years. Most lack direction. Maybe they never connected with a mentor, or set up a specific program of outreach. There are a ton of reasons why new agents throw in… Read more »
Keep Your Cool: 3 Ways I Avoid Summer Burnout
Just recently I spoke with an agent who was complaining about being worn out from the summer season. From stacks of paperwork to grueling hours spent in the office, it’s no surprise that he’s pretty close to his tipping point. I, like many, have also been in his shoes. But I have come to the… Read more »
Which Charity is Right for You?
As a salesperson, having a strong presence in your community should be regarded as part of your business. Marketing and outreach are great ways to get your name out there, but nothing works better than actually getting out there in person. When people see you around, they are far more likely to pick up on… Read more »
How Financial Advisors Can Utilize Email Marketing
Emailing clients is an effective touchpoint for advisors to stay top of mind with their clients. Not only will it help clients to remember you, but it can also result in increased business. (Plus, it’s cheap!) However, when utilizing email marketing, you need to be mindful of content, structure, and consistency. Select relevant content When… Read more »
