For financial advisors, seminar marketing is an intricate piece of client acquisition. If done properly, it can lead to the establishment of multiple, mutually profitable, long-term relationships. Often the hardest part is not garnering attendees but keeping the conversation flowing once the seminar has come to an end. Below are two valuable reasons why advisors… Read more »
Capture More Clients at Your Next Finance Seminar
4 Ways to Connect with Family Over the Holidays to Build Your Business
The holiday season is in full swing. That means the next few weeks will be full of delicious food, festive cheer, and an abundance of family time. While catching up with long-lost family members involves a lot of small talk, one thing that should always be brought up in your conversations is your business. Act… Read more »
3 Sales Tips for Building Relationships on Social Media
To build a relationship with a stranger, start with the foundation Sales is all about making the right connections. If you want to convert a prospect into a client, a genuine relationship must be forged from the get-go. However, just like any other type of relationship, a strong foundation is needed to build a valuable… Read more »
Prospecting for Gold with Your Past Clients
Are you familiar with that popular children’s song about the value of friendship? Make new friends, but keep the old One is silver, the other is gold That song is deeply relevant to salespeople looking to generate new leads. After all, it costs five times as much to get a new customer as it does to… Read more »
7 Reasons for Agents to Use a Personally Branded Magazine
Real estate agents know the importance of following up with their clients but often find it challenging to know what to send and do it consistently and effectively Top-producing real estate agents know that maintaining and expanding their client base is paramount to their success. While acquiring new leads is essential, the true gold lies… Read more »
What to Do After You Get Your Real Estate License
I remember the blind panic I felt when I started working with my first real estate client. All at once, I realized that all of the facts and figures I had memorized for my licensure test were useless for the nuts and bolts skills I suddenly needed. I didn’t know what documents I needed to… Read more »
Tools for the Modern Real Estate Brokerage
At one time, the sign of a highly connected real estate agent was a mobile phone and a car trunk full of manila folders in file boxes. Now, however, there are an endless array of tech tools designed to help agents manage every aspect of their professional life, from client services to marketing to financial… Read more »
Optimizing Your Presence on Real Estate Portals
If you’ve ever tried to build a website or blog for your business, you know that competing with the major real estate portals for first-page ranking in online search engines is a daunting task. With so much content and millions of pageviews, portals like Realtor.com and Zillow enjoy a formidable online presence. The good news… Read more »
Real Estate Newsletters for Clients – Ideas and Options
After a while, coming up with new ideas for your real estate client newsletter can be . . . how do I say this nicely . . . trying. You’ve written the usual articles: tips for homebuyers and sellers, renovations with the highest ROI, the importance of curb appeal, what to look for in an… Read more »
Top 3 Direct Mail Marketing Ideas for Insurance Agents
Insurance is something you pay for that you hope you’ll never have to use. That, in a nutshell, was how my father explained insurance to me when I got my first “real” job. I was trying to decide whether adding long-term disability insurance to my benefits package was worth the pennies (back then) it would… Read more »
Understanding Copyright: How to Safely Incorporate Internet Images into Your Marketing
“Can I get in trouble for using Google Images on my website?” Well, it depends. Images are vital to effective marketing, but reality is that you can’t go around willy-nilly copying and pasting ones you find on Google or social media for your own personal or business use. If you do, there’s a high probability… Read more »
6 Video Marketing Tips for Real Estate Agents
Guest blogger Andre Oentoro promotes videos as marketing tools that excel at immediately capturing and keeping your audience’s attention, engaging them for longer periods, and enhancing recall. The internet and advent of third-party platforms like Zillow have forever changed how people look for available properties. While people most often find their real estate agent… Read more »
