For financial advisors, seminar marketing is an intricate piece of client acquisition. If done properly, it can lead to the establishment of multiple, mutually profitable long-term relationships. But often, the hardest part is not garnering attendees, but keeping the conversation flowing once the seminar has come to an end.

Below are two valuable reasons why advisors should be incorporating American Lifestyle magazine into their seminar marketing strategy.

It leaves a lasting impression.  

A free meal is great, but does it really give prospects something to remember? Maybe if the food was out of this world, but more than likely, that’s not the case. It’s best to give prospects something tangible that will help to keep you top of mind—cue American Lifestyle magazine. In addition to its 48-pages of engaging content, the magazine is personally branded so that each prospect will be reminded of you every time they turn the page.

Towards the end of the meal, pass around a sign-up form for your prospects to opt into receiving upcoming issues of your magazine. Adding them to your mailing list is the perfect way to keep the lines of communication open and capture their attention.

It provides a reason to follow up.

You sent prospects on their way with promotional copies in hand, but now what? You can either wait to hear something, or you can proactively leverage the magazine’s content. Pick up the phone! Thank the prospect for attending the seminar, and ask them if they had the chance to thumb through the magazine. If they’ve mentioned a certain topic in passing and the promotional copy features a related article, bring it up during your conversation. This will show prospects that you genuinely care about their interests, and help to develop a longstanding relationship.

Like various other marketing tactics, developing a winning seminar strategy will take trial and error. But, integrating American Lifestyle magazine into your plan will help steer you in the direction towards success.

To learn more about utilizing American Lifestyle magazine for the financial industry, visit https://remindermedia.com/financial/.