From Receptionist to $3.8B CEO: The Mindset That Changed Everything

with DeAnn Golden

April 27, 2026

Episode notes

What does it take to go from answering phones as a receptionist to leading one of Georgia’s top real estate companies to $3.8 billion in annual sales? DeAnn Golden — President & CEO of Berkshire Hathaway HomeServices Georgia Properties — joins Josh and Luke on Stay Paid to share the leadership principles, agent productivity strategies, and mindset shifts that built her empire.

In this episode:

Why coaching transforms people when training only transfers knowledge
How to position yourself as a real estate financial consultant — not just a salesperson
The 2-calls-a-day strategy that builds deep client relationships and consistent business
The 3 interview questions DeAnn uses to identify coachable, high-character hires
Her 4 company core values and why “people first” underlies everything
The truth about the 87% fallout rate — and how to be one of the agents who stays

DeAnn’s website: deanngolden.com

Follow DeAnn on Instagram: https://www.instagram.com/deanngolden/

Friend DeAnn on Facebook: https://www.facebook.com/deannbgolden/

Connect with DeAnn on LinkedIn: https://www.linkedin.com/in/deannbgolden

Next episode

LIVE CALL-INS: How to Get High-Quality Leads Without Buying Them

Previous episode

LIVE CALL-INS: 30 Years in Real Estate & STILL Leaving Money on the Table - Here's the Fix