Recruiting the very best employees for your team requires a little bit of luck and a whole lot of hard work and patience. We pride ourselves on recruiting strong individuals for our already top-notch sales team as well as our creative, operations, marketing, finance, and other teams. You can listen to this Stay Paid podcast episode to get some focused suggestions for how to ensure you hire the right employee, but at a high level, you can start by following these suggestions.

1. Get specific

Overly generic searches might produce a plethora of results, but it will be harder to filter through them to find those candidates you really want. Try to hone in on specific skillsets and responsibilities that you want in a potential hire instead of searching through generic pools. Applicants are all unique, and your approach to acquiring them should be unique as well.

2. Make the most of social media

There are a lot of myths about using social media for professional purposes, but in employee recruiting, this should be a top priority. Leverage all that LinkedIn has to offer, and start posting regularly about open positions. Include the summary of the job description buzzwords and enticing language that will stand out to people scrolling through their feed. If there are no open positions currently available, still strive to stay active and offer daily career advice.

One of our top recruiters reiterates the power of LinkedIn, saying, “It’s an awesome way to find the right candidates, as the platform is made to utilize connections in a professional way. It also makes potential employees more focused on the job descriptions and the company as a whole.”

3. Referrals are key

Our recruiting team here is also big on employee referrals. A referral can produce the best employees because when someone makes a referral, they understand that they are putting their own reputation and good sense on the line, so they aren’t going to recommend someone unless they think they’ll make an excellent addition to the team.

4. Keep in touch

Last, but not least, persistence is one of the most important aspects to building a strong team. If you think someone really has what it takes, then chances are other employers are thinking the same thing. Be sure to follow up with candidates that you strongly want working for you. The more you contact them, the more interested they know you are, which may increase their interest in the position.

Keeping up with an effective recruiting strategy is essential to the overall success of a business. Looking for ways to improve your practices shouldn’t be put on the back burner, but should be a top priority in order to bring in the best of the best.