The first thing that you, as a title agent, needs to take into account when it comes to marketing with a personally branded magazine is your mailing list. You can use these publications for your most important connections and our Digital Edition for keeping in touch with your extended sphere.

You need to focus on marketing to your referral sources, but you also need to start broadening your outreach. You need to diversify the ways you attract clients, and ReminderMedia has the perfect products to do just that.

Depending on where your clients are coming from, it might make sense to develop a strategic referral partnership with a real estate agent or a mortgage broker. Referral partners can offset some of the cost of your magazine, while expanding your brand even further. It also provides a great opportunity to solidify an arrangement with one of your best referral sources.

When a buyer is looking to finalize a transaction, they are usually going to ask their real estate agent for a referral. They’ve already jumped through so many hoops to advance the transaction that they have no interest in shopping around for a title agent, so title companies need to fight for that top-of-mind awareness.

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Be sure to qualify your referral sources and consider places to farm directly to prospects. Once you start sending your magazine, make sure to follow up when it hits mailboxes to ensure a connection.