More than 80 million businesses have a Facebook presence. Despite the incredible popularity of this platform, there are still some businesses reluctant to devote their time or resources to Facebook marketing.
Today on Above the Noise, ReminderMedia web designer Olivia Sisinni lists three reasons why you can’t afford to skip this crucial marketing tool.
More than 2 billion people use Facebook every single month. That’s more than a quarter of the world’s population. And somehow, there are still so many businesses that don’t put any effort into marketing on this platform. That’s a huge mistake, and here’s why.
Reason #1: Your target audience is on Facebook.
Did you know that nearly two-thirds of American adults use Facebook regularly? It’s true. And those users come from every single demographic. Plus, most important, people from the communities you serve are already active on Facebook, and you can reach them by running targeted ads. All you need to do is create engaging campaigns and make connections with the people who respond.
Reason #2: It’s a great place to build client relationships.
When you’re a salesperson who works in a field like real estate, financial services, or insurance, you need to not only find new clients but also maintain lasting connections with them. On Facebook, you can do so many things to build trust and offer value to your clients and prospects, from providing customer service and demonstrating products to sharing useful information and resources. When you regularly post content that your customers really benefit from, you’ll be sure to stay top of mind.
Reason #3: Instantly monitor and leverage campaigns.
Whether you’re running an ad, sharing a blog post, or interacting with your followers through Facebook Live, you’ll be able to track exactly how many people engage with what you post. By using Facebook’s built-in analytics, you can see which campaigns are most effective, as well as what you might be able to do just a little better.
Plus, when you learn that a lead is engaged, you can follow up with them. For example, if someone likes one of your ads, you can invite them to like your page. If someone comments on one of your posts, you can reply to them and start a meaningful conversation. You might even link them to one of your products or services. Once you know that someone is interested in your business, you can work on taking the relationship to the next level.
And there you have it, three reasons why you can’t afford to not be marketing on Facebook. If you enjoyed this video, be sure to like ReminderMedia on Facebook. Subscribe to this YouTube channel, and hit that bell icon to be notified when new videos are released. But, most importantly, take action today.