As a result of reading the magazine, 86% of recipients have taken an action that benefits the sender’s business.

Details of the survey

In June 2019, we engaged GfK MRI to conduct an online study of your clients—the people who read American Lifestyle and Start Healthy magazines. The purpose of the research was to provide us with insights about the consumers of our products, including demographics, brand engagement, content preferences, and general attitudes.

GfK MRI recruited participants for the study starting on July 1, 2019. They used advertisements placed in the magazines and Digital Edition. The online survey was closed on November 10, 2019. They got 882 responses for inclusion in their tabulations.

Potential survey participants were given an incentive to response. They were offered the opportunity to enter a sweepstakes three prizes: An Apple Watch Series 4, a Sonos Beam Soundbar, and a $200 Amazon Gift Card.

Some people like math

As part of reporting for this study, and whenever available, MRI-Simmons provided product and demographic data from the MRI Spring 2019 Survey of the American Consumer for comparison with the study’s audience.

The availability of this data enabled ReminderMedia to compare demographic characteristics and product usage information of its U.S. audience with all adults in the United States with Internet access. This comparison is expressed as an Index.

To illustrate, 94.8% of ReminderMedia U.S. adult respondents attended college, compared to 65.1% of MRI U.S. adults. In this example, the calculation for the Index is (94.8 ÷ 65.1) X 100 = 146. An index of 100 indicates no difference between ReminderMedia and all U.S. adults. Therefore, an Index of 146 means that the incidence of ReminderMedia U.S. respondents who attended college is 46% (or 1.46 times) greater than all adults with any Internet Access.

Means were computed using the actual values reported by respondents in open-ended questions and the midpoint of values in closed-ended questions. For the bottom range the midpoint was used (e.g., Less than 10 = 4.5); for the top range, the lower limit of the range was used (e.g., 50 or more = 50).

Medians were computed using a summation process to reach the value at which 50% of the responses were higher and 50% were lower. With grouped data, the median value was calculated by taking the required proportion of the range within which the median value (50%) fell.