Every time you go on social media or surf the web, you probably notice that the majority of the ads you see seem oddly specific to things you just searched for. This is not a coincidence. In today’s market, our choices are immense. It’s difficult for businesses to stand out, and that’s why these targeted… Read more »
The Key to Your Business is Your Target Audience
5 Ways Financial Advisors Can Get New Prospects
In any industry, relevant leads are worth their weight in gold. For financial advisors, this is especially true, considering how difficult it can be to reach a relevant audience in the face of strict compliance laws. That’s why it’s crucial for you to think outside the box—connecting with prospects both creatively and organically. If you’re… Read more »
How to Reconnect with Old Leads and Clients
If you’re a service-based sales professional, it’s important that you maintain connections with prospects and past clients alike. By doing so, you’re more likely to stay top of mind with the people who need what you have to offer. But let’s assume the worst—you’ve completely dropped the ball when it comes to keeping in touch with… Read more »
How a Late-2020 Quarantine Could Affect the Real Estate Market
From the beginning of the pandemic, many states, municipalities, and business owners emphasized the need for a return to business as usual, with some precautions in place but many of the most stringent shutdowns quickly ending. Now this fall, many schools opened as usual only to close in the ensuing weeks. Many businesses resumed normal… Read more »
6 Questions for REALTORS® to Drive Testimonials
Why did you decide to move? What separated me from the competition when you were choosing a relator? What did I do best to help advance your purchase or sale? Would you ultimately recommend my services to friends and family? Would you use me for a future real estate transaction? … Read more »
Cold Calling: 5 Best Tips for Booking More Appointments
For many salespeople, an initial stage of their funnel is calling prospects to book appointments. These outreach calls are great for getting acquainted with decision-makers without all the pressure of having to make a sale. But when it comes to bookings, you still have to lock in a date and time, which is a close… Read more »
Customer Story: “I Can’t Think of Anything Else I Can Spend This Little on and Get This Much of a Return”
Michael Davar is the founder of Zutila, a real estate agency based in Irvine, California. Michael and his employees send American Lifestyle magazine to clients and use the engaging content to create and maintain connections. He simply sums up the ROI: “You could do one sale in 3 years, and you’ve already completely paid for… Read more »
There Is Something to Celebrate in Every Failure
It’s not fun to fail. When we fail, we feel like we’ve let people down or, more importantly, let ourselves down. No matter the size of the loss—be it losing a championship game or missing an opportunity to secure a new sale—losing stinks. But it’s what we can gain from loss that is often overlooked…. Read more »
3 Ways Agents Can Improve Their Customer Retention Rate
Updated November 2021 It’s no wonder you’re having a problem with your customer retention rate. A whopping 70% of home buyers forget their agent’s name after one year. You’ve completed the transaction, both parties have signed on the dotted line, and you have just earned yourself a commission check. With money in your pocket and… Read more »
11 New Ideas for Distributing Your Promotional Copies
Clients share how they use their personally branded magazines to grow their contact databases and generate leads Whether you’re new to our personally branded magazines, or you’ve been mailing a while, don’t you think it’s safe to say that your contact list could use a little updating? Everyone knows that your core clients and sphere… Read more »
How to Grow Your Business by Spending Less on Client Acquisition
Are you investing enough in client retention? You may think you are, but if you’re like most of your peers, the real answer is no. Client acquisition gets the lion’s share of nearly every marketing budget. After all, new clients bring in new revenue. But research shows that client retention actually delivers better return on… Read more »
A Full-Circle Approach to Staying in Touch with Your Clients
Other coaches or consultants who help you with your marketing campaigns are going to hate what we’re about to share with you. Focusing on campaigns produces mediocre results. For instance, if you’re planning to reach out to clients just before the busiest real estate season of the year, they may not give you a second… Read more »
