One of the biggest challenges presented by the COVID pandemic has been finding ways to stay connected while social distancing. For many real estate professionals, the end of the year is a time for hosting big events, organizing pop-by visits, and getting together for coffee or a meal. Since that still isn’t possible for most… Read more »
6 Outstanding Ideas Agents Can Use to Say Thank You
Make Marketing Your Wintertime Listing an Experience for the Senses
If you’re preparing a new listing to go on the market this winter, you’ll want to take a somewhat different approach to staging the home and presenting it to potential buyers. After all, there’s a difference between asking someone to visit and view a home on a cheerful spring weekend instead of a gloomy winter… Read more »
Ep. 208: Why 80% Won’t Keep Their New Year’s Resolutions
5 Tips for How to Keep New Year’s Resolutions Many of us make new year’s resolutions for our personal growth, but what about for growing our businesses? And how can we make sure we reach our goals? Whether you’re searching for how to stick to new year resolutions, how to reach your goals, or… Read more »
Ep. 212: How to Identify Your Ideal Client
3 Ways of Finding Your Ideal Client The ability to find a customer, sell your product or service to that customer, and satisfy the customer so that he buys from you again should be the central focus of all entrepreneurial activity. The greater clarity you have with regard to your ideal customer, the more… Read more »
5 Tips New Luxury Agents Need for Marketing Luxury Homes
You don’t tell people you’re the best. You reveal it. According to Tim Seifert, SVP and head of annuity sales at Lincoln Financial Distributors, 50% of affluent consumers are brand neutral.[1] Let me repeat that . . . HALF of all affluent consumers are brand neutral. This means affluent clients are as likely to keep… Read more »
7 Actionable and Unique Ideas for Luxury Real Estate Marketing in 2024
Updated September 21, 2023 As much as the luxury real estate market has been affected by fluctuations in the larger economy and the aftermath of the pandemic, we seem to have settled into a new norm. Mid-year updates suggest that compared to the second half of 2022, real estate professionals are more upbeat about what… Read more »
A 3-Part Marketing Strategy for Agents to Keep in Touch with Clients
Staying top-of-mind is essential to an agent’s success, but it doesn’t have to be complicated, time-consuming, or expensive. Real estate professionals who take their careers seriously know that they need to keep in touch with their past clients. Actually, I’m going to drop the past from this blog. Serious agents know that once a client,… Read more »
Ep. 221 Tips for Writing Your Own Copy from #1 Google Copywriter
Be Your Own Freelance Copywriter Hiring copywriters not in your budget? These copywriting secrets and tips can help you broaden your audience and get you the attention that generates leads. As Luke says at the beginning of this week’s episode, copywriting is hard—and it is. Professional copywriters consistently spend their time learning and refining… Read more »
Share These 7 Blogs to Help Your Sphere Navigate the 2021 Real Estate Market
With the traditional spring market interrupted by the arrival of COVID-19, who could have predicted that 2020 would bring an explosion of demand in the real estate market? Agents and brokers who were able to shift gears, and turned a highly personal process into a virtual one, are poised for another successful year in 2021—as… Read more »
iBuyers vs. Agents: Is This a War Agents Can Win?
There’s no denying that the real estate industry has been poised for some radical changes that have now been made manifest. The rising popularity of ibuyers programs like Zillow Offers is one of those changes. ibuyers aren’t new. They’ve been around since 1989, when HomeVestors of America was founded. (HomeVestors is the parent company of… Read more »
Ep. 229: How to Thrive in a Low-Inventory Market with Kevin Scanlan
Low Housing Inventory Strategies agents can use to find opportunities During his interview, Kevin Scanlan makes clear that unless agents adapt to becoming a listing-centric agent during this period of low housing inventory, they will go “extinct.” Simply put, you won’t make money unless you do. But it’s a bit of a chicken and… Read more »
Ep. 230: 4 Simple Hacks for Better Email Response Rates
4 Quick-n-Easy Hacks to Improve Your Email Response Rate If you’re a fan of the Stay Paid pals, then you know that Luke and Josh are all about the numbers. In order to scale your business, make wise decisions about budgets, and know what’s working and what needs to be adjusted, you must know… Read more »
