Inbound marketing, which involves taking strangers through a process that eventually turns them into customers and even promoters of your brand, has become the most effective marketing strategy for doing business online. That means it’s no longer just a “good idea” for your business to be actively involved in social media. As reported by Marketing… Read more »
Using Your Facebook Business Page as Part of Your Inbound Strategy
How to Build an Effective Contact Database in Under 5 Minutes
Updated April 21, 2021 So, you’re the type of person who’s always busy. You’re out there meeting new clients, and successfully representing the ones you have. You’re attending networking seminars at every opportunity, sending out branded marketing material, and calling past clients (when you have time). And yet, you still find that you’re not getting as much repeat… Read more »
10 Conversational Habits of Trustworthy Professionals
Every time someone gives a referral, his or her own reputation is on the line. So why would anyone risk referring a professional they don’t completely trust? They wouldn’t. They likely wouldn’t do business themselves with someone they didn’t trust, either. No one wants to risk the embarrassment and financial loss of being taken for… Read more »
SEO Basics for Beginners
Search Engine Optimization (SEO) can be a bit overwhelming—even reading through the basics can seem like you’re reading a foreign language. I can’t promise to make SEO simple. Too much goes into search engine rankings for that. (Some estimate that Google uses two-hundred factors in their algorithm.) But that doesn’t mean you need to feel… Read more »
Tips to Get More Real Estate Leads This Halloween
Take advantage of Halloween door knocking and generate real estate leads while trick-or-treating Whether you’re taking a group of kids around to trick-or-treat or simply handing out goodies from your home, Halloween is a great opportunity to find new leads, increase your sales, and reconnect with past clients. We’ve gathered a few scary simple ideas… Read more »
The Stages of a Sales Funnel No One Talks About
I like to summarize the stages of a relationship between a salesperson and a prospect with a simple acronym, CARR. These are the four stages that occur as you advance a potential client through your funnel. There are negative parts in this process, but when you start to get comfortable with them, you can fortify… Read more »
3 Ways to Cultivate Gratitude and Achieve Success
In life, for some strange reason, it seems easier to focus on the negative rather than the positive. When we look back on the past month, we can easily conjure up memories of when everything went horribly wrong, but when things go smoothly, we tend to let it slide through our consciousness unnoticed. Maybe it’s… Read more »
Lead Generation vs. Lead Cultivation
In the real estate world, there seems to be a whole secondary industry devoted to selling agents leads. The lead game is no joke, and if agents want to keep their pipelines full, they always have to keep an eye on the next sale. But having an eye to the future doesn’t mean you have… Read more »
During Spring Market, Close More Deals with Your Own Personally Branded Magazine
Spring is here, and that means the real estate game will soon flood with prospects as people start to think about making a big move. The change of season brings about a sense of fun restlessness, and people begin to consider new homes or selling their current one. Along with an uptick in activity will… Read more »
Stop Letting Zillow Eat Your Lunch
Every real estate agent knows the importance of quality leads. Every time I turn around I feel there is a new company offering to sell leads to the highest bidder. But what if you’re a new agent trying to get your sea legs in the industry? Hopefully you set aside some savings, and hopefully you… Read more »
5 Tips to Jump-Start Your Real Estate Career
Between the lucrative commission and flexible schedule opportunities, a career in real estate can be extremely appealing to many. Yet, like anything else in life, growing something from the ground up can be feel daunting. Aside from a developing a strong sense of inner motivation and fortitude, there are a few additional tips that can… Read more »
Does Your Car Matter as a Real Estate Agent?
Does your car really matter as a real estate agent? Does it make any degree of difference? In short, yes. There are different types of real estate agents. Some pride themselves on a laid-back approach. Others hold themselves to a high standard when it comes to formality. Your car has to represent what you bring… Read more »
