Looking to refresh your marketing plan? Use these three marketing strategies to drive more customers to your small business. Marketing is an essential (if not the most essential) aspect of any successful business, but in an increasingly digital world, it can be difficult to know what strategies will work best for you and how to… Read more »
3 of the Best Marketing Strategies for Small Business
Can Technology Ever Replace the Real Estate Agent?
It seems like every day, new technology is weaving its way into all facets of industry. If you follow technology blogs or industry news, then the idea of technology eventually replacing face-to-face interactions altogether probably doesn’t sound that far-fetched to you. But, can the same be said for the real estate industry, which is still… Read more »
The New and Improved ALM.com
We’ve said it before and we’ll say it again: every great business needs a solid web presence to back it up. It doesn’t matter if you are a toy manufacturer from Kentucky or a sales and marketing company from California—a great website can help you stand apart from the competition and instill trust in your… Read more »
5 Tips for Building a Personal Brand
Updated July 2023 Actively shaping and reinforcing perceptions of who you are so that you encourage people to know, like, and trust you is the work of building your personal brand. Think of any established brand—Starbucks, for example—and immediately a distinct image comes to mind. Whether it’s the recognizable white cup with the familiar green… Read more »
Managing Millennials: Be the Type of Boss They Want
Millennials make up one-third of the workforce. Use these five tips to bring out their full potential and be the type of boss they want and need. Lazy, entitled, and ignorant: these are just a few words that are used to described millennials. But like it or not, this generation now makes up one-third of… Read more »
AI Just Made Lead Generation Smarter—See Who’s Ready to Move
Succeeding in the real estate industry is about more than networking and charming your new clients. It’s also about staying on top of data-driven insights. Today, AI-powered predictive analytics are at the forefront, analyzing vast amounts of information to identify people who are likely to move and giving you a golden opportunity to connect with… Read more »
