Get tried and true advice from a top marketing company on how to host a webinar. Throughout this past year, one of our initiatives has been to increase the number of training and tangible resources available to our valued clients. From success guides to e-books to webinars—we’ve created a comprehensive Resource Library of content. While… Read more »
How to Host a Webinar Like a True Pro
Everything Agents Need to Know About eXp Realty
Real estate has proven to be fertile ground for disruption. Companies like Redfin and Zillow grew from startups to industry behemoths and changed the way agents do business. iBuyers are multiplying quickly as sellers are willing to take lower offers in exchange for the not-too-shabby conveniences of selling “as is,” cash offers, and quick closings…. Read more »
3 of the Best Marketing Strategies for Small Business
Looking to refresh your marketing plan? Use these three marketing strategies to drive more customers to your small business. Marketing is an essential (if not the most essential) aspect of any successful business, but in an increasingly digital world, it can be difficult to know what strategies will work best for you and how to… Read more »
Can Technology Ever Replace the Real Estate Agent?
It seems like every day, new technology is weaving its way into all facets of industry. If you follow technology blogs or industry news, then the idea of technology eventually replacing face-to-face interactions altogether probably doesn’t sound that far-fetched to you. But, can the same be said for the real estate industry, which is still… Read more »
The New and Improved ALM.com
We’ve said it before and we’ll say it again: every great business needs a solid web presence to back it up. It doesn’t matter if you are a toy manufacturer from Kentucky or a sales and marketing company from California—a great website can help you stand apart from the competition and instill trust in your… Read more »
5 Tips for Building a Personal Brand
Updated July 2023 Actively shaping and reinforcing perceptions of who you are so that you encourage people to know, like, and trust you is the work of building your personal brand. Think of any established brand—Starbucks, for example—and immediately a distinct image comes to mind. Whether it’s the recognizable white cup with the familiar green… Read more »
Managing Millennials: Be the Type of Boss They Want
Millennials make up one-third of the workforce. Use these five tips to bring out their full potential and be the type of boss they want and need. Lazy, entitled, and ignorant: these are just a few words that are used to described millennials. But like it or not, this generation now makes up one-third of… Read more »
Why Your Real Estate Business Isn’t Growing
You don’t have a marketing problem—you have a decision problem. When a real estate business slows down, most agents assume they need more marketing. More ads. More social posts. Another open house. Another lead source. But a recent Stay Paid podcast call-in episode revealed a different reality: most growth problems come down to a few… Read more »
