What makes marketing to high-net-worth individuals, very high-net-worth individuals, and ultra-high-net-worth individuals (HNWIs, VHNWIs, and UHNWIs) such a challenge is that these elite groups of people are both like and not like those of us who have normal jobs. Now, granted, they’re more unlike the majority of us, but the similarities are worth considering. Luxury… Read more »
How to Market Luxury Real Estate to High-End Clients
5 Tips for Building a Personal Brand
Updated July 2023 Actively shaping and reinforcing perceptions of who you are so that you encourage people to know, like, and trust you is the work of building your personal brand. Think of any established brand—Starbucks, for example—and immediately a distinct image comes to mind. Whether it’s the recognizable white cup with the familiar green… Read more »
7 Tips for Generating Referrals Using American Lifestyle
Sending American Lifestyle magazine is a great way to thank your clients for their continued business. Although they will appreciate the gesture, you can’t guarantee you’ll build brand advocates by just sending the magazine. To really engage recipients, you’ll have to take a more proactive approach. Whether you’re mailing for the first time or you’ve… Read more »
Are You Leaving a Lasting Impression on Your Clients?
The only thing that separates you from your competition is your brand. Luke Acree talks about how to create an impression piece that will wow prospects and get you more clients. Video Transcription Guys today we’re talking about making your name industry synonymous, and I want to dive a little deeper into this strategy… Read more »
Make Marketing Your Wintertime Listing an Experience for the Senses
If you’re preparing a new listing to go on the market this winter, you’ll want to take a somewhat different approach to staging the home and presenting it to potential buyers. After all, there’s a difference between asking someone to visit and view a home on a cheerful spring weekend instead of a gloomy winter… Read more »
7 Indispensable Virtual Tools Every Agent Needs
In recent years, we’ve all learned that “business as usual” as taken on new meaning. In real estate, for example, agents and clients alike have grown accustomed to the convenience of virtual showings and transaction management, which have proven to provide better communication and greater flexibility than ever before. Whatever your plans for your real… Read more »
Millennials Remain an Attractive Market for Real Estate Agents
While not as well-off as their parents’ generation, millennials have emerged as the driving force in the U.S. housing market Millennials, or Gen Y, are generally defined as those born between 1981 and 1996. In 2021, their ages range from 25-40 years old. At last count, there are 72.1 million Americans in this category, and… Read more »
The Best Marketing Strategies for Your Small Business
Of all the types of marketing strategies out there, the one I’m about to discuss with you is easy to understand, simple to implement, and, above all, exceptionally effective. And whether you’re a real estate agent, independent financial advisor, insurance broker, roofer, landscaper, interior designer, or any other type of small business owner, you can… Read more »
5 Best Real Estate Marketing Companies for 2025
No paid endorsements, commissions, or affiliates—just an honest breakdown of the five best real estate marketing companies and a smidge of justified bias. As an agent, your expertise lies in helping clients navigate the complexities of a real estate transaction, and your time is best spent serving their needs. So while you might think it… Read more »
Why Postcards Work: The Power of Tangible Marketing in a Digital World
In an age dominated by emails, social media ads, and online videos, it might be tempting to think of traditional marketing tools like postcards as outdated. But the truth is that postcards remain one of the most effective ways to connect with potential clients and build lasting relationships. In fact, many businesses actually see better… Read more »
5 Lead-Producing Direct Mail Marketing Ideas for Real Estate Agents
Updated September 20, 2023 The most successful direct mail campaigns provide genuine value that get you past the trash can and into the home Even today, when everyone seems glued to a computer screen or a smartphone, direct mail is still an effective way for real estate agents to get their brand and message in… Read more »
7 Costly Mistakes Everyone Makes with Direct Mail Marketing Campaigns
Congratulate yourself on making the decision to start using direct mail! Direct mail is a marketing tool that, unfortunately, some business owners don’t believe in. But you know better! Still, you do need to take some care when using direct mail. Specifically, you want to avoid these seven costly mistakes when planning your direct mail… Read more »
